ppZEAL Network SE is a leading international provider of online lottery products, operating for over 20 years with brands like LOTTO24 and Tipp24. As Germany’s largest digital lottery operator and a trusted partner of Spain’s ONCE, we are passionate about shaping the future of lottery experiences. /ppZEAL Iberia, S.L.U., a leading Company in the management of Lotteries through Internet, has a contract with ONCE to provide Marketing Services to manage and maximize the sales and results of the JuegosONCE website ( ) as well as other digital channels (i.e. mobile, apps). /ppOur team of 350+ professionals from diverse backgrounds is united by a visionary mindset, a passion for collaboration, and a commitment to inspire dreams. At ZEAL, we empower our people to think ambitiously and work together toward a shared purpose: helping people imagine and achieve their aspirations. /ph3The role: /h3pWe are looking for a CRM Technical Expert (f/m/d) to join our Marketing Department. The role will support the definition and execution of the CRM strategy, including campaign planning, performance monitoring, and results optimization. The candidate will be responsible for designing and managing campaigns across multiple communication channels such as Email, SMS, Web Push, and App Notifications. /ph3Your tasks: /h3ullipCreation, implementation, and optimization of automated email marketing campaigns, using SQL-based segmentation and audience selection to improve engagement and conversion. /p /lilipCreation, layout, and optimization of newsletters and email templates using HTML/CSS,



ensuring responsive design and compatibility across major email clients. /p /lilipSupport the development and maintenance of automated database processes, including SQL-based data loading and system synchronization workflows. /p /lilipExecution and monitoring of email marketing campaigns, including the creation of briefings and copy, the development of HTML-based email templates, the setup of customer journeys, the definition of audience segments, and the planning and execution of A/B tests to optimize campaign performance. /p /lilipMonitoring, testing, and performance reporting of CRM campaigns to ensure continuous optimization and improved results. /p /lilipContribute to the definition of promotional offers and campaigns, supporting their implementation and communication through CRM channels to maximize engagement and conversion. /p /li /ulh3What you offer: /h3ullipAt least 5 years’ experience in managing CRM online. /p /lilipStrong knowledge of CRM platforms and marketing automation tools (Selligent, Salesforce, HubSpot, or similar). /p /lilipAdvanced knowledge of SQL, HTML, and CSS.



/p /lilipStrong analytical mindset with the ability to interpret data and contribute to strategy development and innovative ideas. /p /lilipExperience in managing large databases, including data organization, segmentation, data quality control, and the efficient handling of large volumes of customer information to support CRM campaigns and marketing automation processes. /p /lilipProfessional level management of Excel and internal tools: Jira, Confluence, Slack… /p /lilipExcellent communication skills and proficient in English and Spanish. /p /lilipNice to have: Experience working with Python. /p /li /ulh3What we offer: /h3ullipA modern, dynamic culture grounded in the success of a leading-edge e-commerce company. /p /lilipA talented team of ambitious, like-minded colleagues where your knowledge and ideas truly make an impact. /p /lilipOngoing personal growth, supported by an annual development budget of €1,500 to invest in your professional development. /p /lilipTrust and autonomy, no micromanagement, just confidence in your ability to deliver and excel. /p /lilipFlexible work options with a hybrid setup focused on results. /p /lilipUnlimited vacation days in addition to your yearly 25-day vacation allowance, plus days off on your birthday and 24th and 31st December. /p /lilipOpportunity for workations abroad using our WorkFlex tool. /p /lilipRemote work monthly allowance of €47,20. /p /lilipGym benefit, with a company contribution of up to €40 per month /p /lilipQuarterly company events, along with regular team activities and informal gatherings /p /li /ul /p #J-18808-Ljbffr

📌 CRM Technical Expert - Hybrid, Unlimited PTO & Growth (Madrid)
🏢 Zeal Network
📍 Madrid