Experteer Overview

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As Head of Digital Marketing, you will lead Sulzer's global digital agenda from Madrid, driving demand, transformation, and customer engagement. You’ll own the web ecosystem, marketing automation, analytics, and performance marketing while building a high-performing team. You will partner with commercial and product teams to align digital programs with growth objectives and sales outcomes. This role combines strategic vision with hands-on execution to elevate our digital presence and business impact.

Compensaciones / Beneficios
• Define and implement a global digital marketing strategy aligned with growth priorities and own campaign execution
• Lead digital transformation across channels, platforms, and customer journeys
• Align digital programs with sales objectives in collaboration with commercial and product teams
• Drive integrated demand generation campaigns (SEO/SEM, paid media, ABM, email, social) to generate qualified pipeline
• Optimize conversion funnels and manage lead lifecycles
• Own digital KPIs including traffic, engagement, MQLs, SQLs, opportunities, and ROI
• Oversee global website strategy, UX/UI, personalization, and content performance
• Maintain consistent,



high-quality digital experiences across touchpoints
• Manage Marketing Technology and data stack (HubSpot, GA4, analytics, attribution, reporting)
• Build and lead a global digital marketing team, coordinating with regional teams and product marketing
• Manage external agencies and technology partners

Responsabilidades
• 10+ years in digital marketing with at least 5 years in leadership
• Proven B2B experience, ideally in industrial, engineering, or technology sectors
• Strong track record in demand generation and digital transformation
• Hands-on experience with digital campaign setup and Martech, including AI applications xqbhyrx
• Deep expertise in performance marketing, SEO/SEM, and marketing automation
• Strong analytical mindset with data-driven decision-making
• Experience managing complex multi-region digital ecosystems
• Familiarity with CRM platforms (e.g., Salesforce) and marketing tools (e.g., HubSpot, Apollo, Cognism, Canva)
• Strategic thinker with hands-on execution and excellent stakeholder management
• Fluent in English

Requisitos principales
• permanent contract
• competitive salary
• variable remuneration based on objectives
• meal vouchers
• adaptable compensation scheme
• international team

📌 Head of Digital Marketing (Madrid)
🏢 Sulzer
📍 Madrid