ppAt Dr.You, we are building a modern well-being brand focused on helping people understand themselves better and find more coherence in their day-to-day lives. /p pWe do this by offering retail spaces, digital experiences, curated products, community, events and data-driven programs. Our first store in Madrid is our proof of concept, but our ambition is much bigger: to create recognizable urban sanctuaries across Europe. /p pWe are now at a key point in the business. After launching our first store and online channel, we are building the core team that will help us scale with clarity, care and consistency. /p h3Role Description /h3 pThis is a full-time, on-site role as a Growth Digital Manager based in Madrid. The primary responsibilities include driving digital marketing strategies to expand the brand’s online presence, overseeing social media campaigns, and analyzing performance data to improve content and engagement. The role will also involve optimizing digital advertising efforts, managing e-commerce channels, and collaborating with internal teams to ensure successful integration of marketing initiatives. The Growth Digital Manager will play a key role in scaling the business while maintaining Dr.You’s unique voice and values. /p pYou will define and execute the growth strategy for the online business. /p pThis includes: /p ul liBuilding a clear digital growth roadmap /li liIdentifying the highest-impact growth opportunities /li liPrioritizing initiatives across acquisition, conversion and retention /li liSetting and tracking key digital KPIs /li liConnecting digital performance with overall business goals /li liHelping Dr.You scale in Spain and future European markets /li liBuilding a test-and-learn culture /li /ul h32. Paid Media Acquisition /h3 pYou will lead paid acquisition across key channels. /p pThis includes: /p ul liManaging Meta Ads and Google Ads /li liTesting creatives, audiences, messaging and landing pages /li liOptimizing CAC, ROAS and conversion quality /li liCreating campaigns around product launches, rituals, bundles and events /li liIdentifying which messages resonate with different customer segments /li liScaling what works while cutting what does not /li liCollaborating with creative resources to improve performance assets /li /ul pThe digital roadmap specifically highlights geo-targeted paid ads, high-intent keywords and creative around the five-pillar framework as key growth actions. /p h33.



E-commerce Shopify /h3 pYou will own and improve the Dr.You online store. /p pThis includes: /p ul liManaging the Shopify structure /li liImproving product pages, collections and navigation /li liMaking sure the online experience feels clear and premium /li liOrganizing product architecture and bundles /li liSupporting promotions and digital activations /li liEnsuring that the website communicates “why Dr.You” clearly /li liCreating guided journeys such as scans, rituals and product recommendations /li liMaking the digital store easier, faster and intuitive /li /ul h34. CRO Customer Journey /h3 pYou will improve how users move through the website. /p pThis includes: /p ul liImproving homepage, landing pages, product pages and checkout /li liRunning A/B tests /li liUsing tools like GA4 and Hotjar to identify friction /li liIncreasing conversion rate /li liImproving checkout completion /li liTesting bundles, rituals and guided product journeys /li liMaking sure the online experience feels helpful, not transactional /li /ul h35. CRM, Retention Post-Service /h3 pThis includes: /p ul liCreating welcome flows, educational flows and post-purchase journeys /li liBuilding email campaigns around rituals, events, products and community /li liIncreasing repeat purchase rate /li liSegmenting customers based on behavior and needs /li liCreating retention loops between online and offline /li liBuilding customer journeys that continue after the first purchase /li /ul pThis is highly aligned with the business plan’s focus on post-sale care as a differentiator, including welcome rituals, usage education, self-check prompts and early access to events or drops. /p h36. Analytics Reporting /h3 pYou will turn data into decisions. /p pThis includes: /p ul liBuilding dashboards and reporting systems /li liMonitoring revenue, CAC, ROAS, CVR, AOV, repeat purchase rate and CRM revenue /li liSharing weekly insights with the team /li liHelping founders understand what is working and what is not /li liUsing data to improve product, content,



retail and community decisions /li liMaking digital learning visible to the whole team /li /ul h37. Digital Community and Content Performance /h3 pYou will help build the digital side of the Dr.You community. /p pThis includes: /p ul liSupporting weekly content rituals /li liConnecting email, Instagram, TikTok, blog and website /li liHelping turn community moments into digital growth /li liSupporting city-based community initiatives /li liHelping create campaigns that invite participation, not just views /li liCollaborating with the Content Creator on content from store and events /li liMaking sure our content educates, converts and retains /li /ul h3You’ll be a good fit if /h3 pYou are analytical, proactive and business-minded. /p pYou care about growth, but you also care about brand. You understand that performance is not only about ads, and that a strong digital business needs a clear message, a good product experience, strong retention and constant learning. /p pWe are looking for someone who is: /p ul liHighly analytical /li liGrowth-oriented /li liHands‑on and execution‑focused /li liStrategic but practical /li liComfortable with ownership /li liStrong with Shopify, Meta Ads, Google Ads, Klaviyo, GA4 and Hotjar /li liCurious and experimental /li liFast‑moving but detail‑oriented /li liInterested in consumer brands, well‑being and lifestyle /li liAble to work closely with founders /li liComfortable in an early‑stage environment /li liExcited to build systems from scratch /li liFocused on revenue, customer experience and long‑term brand value /li /ul pThis role is idóneo for someone who wants to own digital growth inside a brand with ambitions to grow in Europe. /p h3What we offer /h3 ul liReal responsibility from day one /li liDirect impact on the growth of the business /li liClose work with the founders /li liFreedom to test ideas and make decisions /li liA fast‑paced environment with high standards /li liBeing part of a brand that is building a community around well‑being /li liOpportunity to grow with Dr.You as we expand across Europe /li liBenefits on Dr.You products /li /ul h3Compensation /h3 ul liPerformance bonus: up to €10,000 /li liTotal potential compensation: up to €40,000 /li /ul pThe bonus is based on clear business KPIs and is reviewed and paid on a quarterly basis. It follows a progressive structure, rewarding both performance and ... /p /p #J-18808-Ljbffr

📌 Growth & Digital Manager (Madrid)
🏢 Dr.You
📍 Madrid