ph3bAbout Spendesk /b /h3 pSpendesk is a profitable, fast-growing spend management platform pioneering the future of company spend. We're building a world-class GTM organisation and entering our next ambitious growth phase across Europe. /p h3bAbout the role /b /h3 pAs Head of Growth Marketing, you'll report to the VP of Marketing and own the full growth marketing function — from paid acquisition and lifecycle to website, experimentation, and marketing ops. You'll lead a team of marketers and growth engineers, acting as a senior GTM leader with deep technical expertise, strong commercial instincts, and the executive presence to represent growth at the highest levels of the organisation. /p h3bWhat you'll own /b /h3 h3bAcquisition Pipeline Growth /b /h3 pOwn the end-to-end demand generation engine, driving pipeline and revenue growth across key European markets. Develop a diversified channel strategy across paid social, paid search, and more — continuously optimising mix based on unit economics and ROI. /p h3bPerformance Marketing /b /h3 pLead and scale paid media channels (paid social, paid search) with a structured test-and-learn framework, maintaining CAC within agreed thresholds. /p h3bWebsite Experimentation /b /h3 pOwn website performance and a CRO roadmap across UX, messaging, and technical performance — championing a culture of rigorous A/B testing and experimentation across the GTM org. /p h3bLifecycle Nurture /b /h3 pDesign and run nurture programmes to drive both funnel conversion. /p h3bGrowth Engineering Marketing Technology /b /h3 pLead our growth engineering capability and own the martech stack — including data infrastructure, attribution, and AI-powered automation. Ensure all activity has clear tracking and measurement in place.



/p h3bMarketing Ops Reporting /b /h3 pOwn marketing operations end-to-end — CRM hygiene, lead routing, attribution, and sales handovers. Build a single source of truth for growth reporting trusted by the VP Marketing, CEO, and leadership team. /p h3bLeadership GTM Collaboration /b /h3 pBuild, lead, and develop a high-performing team of marketers and growth engineers. Act as a key GTM leader — working closely with Sales, Product Marketing, and RevOps, and representing growth at executive level with clarity and commercial conviction. /p h3bYour impact (key metrics) /b /h3 ul liInbound pipeline volume and quality /li liMarketing-attributed revenue and ROI by channel /li liMarketing blended paid CAC /li liWebsite conversion rates /li liExperimentation velocity /li /ul h3bWho we're looking for /b /h3 h3bTechnically deep, commercially sharp /b /h3 pYou understand how systems, data flows, and tooling work. You can architect attribution from scratch, hold your own with engineers, and make smart martech decisions — paired with strong commercial instincts and a clear ability to connect marketing to business outcomes. /p h3bLeadership coaching credentials /b /h3 p8+ years in growth or performance marketing in B2B SaaS, with a clear track record of scaling demand gen engines and developing high-performing teams. /p h3bExecutive presence and communication /b /h3 pCredible and clear in a room with senior leaders. You translate complex data into compelling narratives,



make a case for investment, and understand what it means to be a strategic partner, not just a function head. /p h3bScientific and rigorous /b /h3 pYou build structured experimentation and prioritisation frameworks, with deep expertise in analytics and attribution. You run on data, not gut feel. /p h3bMartech growth stack expertise /b /h3 pDemonstrated expertise across marketing automation, CRM, paid media, analytics tooling, AI-powered workflows, and data infrastructure. /p h3bA collaborative GTM player /b /h3 pYou've worked in tight partnership with Sales, Product Marketing, and RevOps. You design lead handovers and pipeline accountability that make the whole GTM machine run better. /p h3bAbout the Process /b /h3 ol liHR Screening /li liHiring Manager Interview /li liCase Study /li liChat with the CEO /li /ol h3bAbout Our Benefits /b /h3 pOur culture is built on trust, empowerment, and growth — with benefits to match! /p ul liFlexible on-site and remote policy /li liLunch 60% funded by Spendesk (Swile Card) /li liAlan Premium health insurance /li liA Gymlib pass to let off steam after a productive day at work /li liAccess to Moka.care for emotional and mental health wellbeing /li liLatest Apple equipment /li liGreat office snacks to fuel your day /li liA positive team to work with daily! /li /ul h3bDiversity Inclusion /b /h3 pAt Spendesk, we're committed to fostering an environment where all differences are encouraged, supported and celebrated. We're building our culture for everyone, with everyone. Our goal is to attract and build a diverse, equal and inclusive team, where everyone feels welcome and we truly embrace and encourage people from all backgrounds to apply. /p /p #J-18808-Ljbffr

📌 Head Of Growth Marketing (Barcelona)
🏢 Spendesk
📍 Barcelona