ppWe are looking for a Sr CRM Manager for our game Marvel Strike Force to join our team in Barcelona. /p pAt Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a integral team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily. /p h3What Will You Do: /h3 pThis person owns the end-to-end communication ecosystem—strategy, calendar, messaging, and creative direction—ensuring a cohesive and player-first narrative across all CRM touchpoints. They partner closely with Product, Live Ops, and Marketing to influence what is built and when, so that player journeys are fully supported and optimized for engagement, retention, and LTV. /p pYour key responsibilities will include: /p h3Player Communication Strategy /h3 ul liOwn the CRM and lifecycle communication calendar, aligning all messaging with live ops events, feature releases, and key player moments /li liDefine and evolve lifecycle strategies across key segments (new, active, lapsing, VIP, and conversion-focused cohorts) /li liTranslate product and live ops plans into clear, actionable communication strategies /li liServe as the single source of truth for all outbound player messaging /li /ul h3Creative Messaging Leadership /h3 ul liLead development of messaging across push, email, in-game surfaces, and other CRM channels /li liWrite and/or guide high-quality, performance-driven copy tailored to player motivations /li liPartner with design to develop compelling creative that reinforces campaign goals /li liEnsure consistency in brand voice, tone,



and player-first communication standards /li liBuild and maintain a library of high-performing templates, subject lines, and creative assets /li /ul h3Live Ops Product Influence /h3 ul liRepresent CRM in sprint planning and live ops reviews, advocating for lifecycle needs /li liInfluence feature design (e.g., messaging surfaces, onboarding flows, opt-ins) to improve reach and effectiveness /li liPartner with Live Ops to align event timing, offers, and promotions with the communication strategy /li liIdentify and prioritize data and targeting requirements to enable personalization and segmentation /li /ul h3Campaign Execution Experimentation /h3 ul liBrief Marketing Operations on campaign builds, including targeting, timing, creative, and success metrics /li liReview and approve campaigns prior to launch to ensure quality and alignment /li liPartner with CRM Analytics to design and prioritize experiments (A/B tests, holdouts, journey optimization) /li liAnalyze campaign performance and translate insights into actionable improvements /li /ul h3Game Community Immersion /h3 ul liActively play Marvel Strike Force to maintain a strong understanding of the player experience and economy /li liStay informed on community sentiment, feedback, and trends /li liParticipate in stand-ups, design reviews, and live ops planning to remain closely aligned with the game team /li /ul pbCROSS-FUNCTIONAL IMPACT /b /p pThis role is the primary bridge between the central CRM function and the game team.



The CRM / Lifecycle Lead owns direct-to-player campaigns end-to-end and ensures alignment across Social, Community, and Player Experience (Px) channels. /p pWhile supported by a Marketing Operations Manager and CRM Analyst, this role is expected to operate as a senior individual contributor with strong hands-on capabilities in campaign execution, segmentation, and experimentation. /p h3What We’re Looking For: /h3 pThe ideal candidate will have: /p ul li5+ years in CRM, lifecycle marketing, product marketing, or growth roles with hands-on channel execution /li liProven experience in midcore mobile games (professional and/or deeply engaged player) /li liStrong creative instincts with the ability to write compelling, high-performing copy /li liExperience managing editorial or communication calendars in live service environments /li liComfortable working within sprint-based development and influencing product decisions /li liProficiency with CRM platforms (e.g., Braze, Iterable) and lifecycle orchestration /li liStrong analytical mindset with experience using data to inform strategy and optimization /li liExcellent cross-functional communication and stakeholder management skills /li /ul pEmployment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law. /p /p #J-18808-Ljbffr

📌 Sr Manager CRM, Marvel Strike Force (Barcelona)
🏢 Scopely
📍 Barcelona