ppWe are the first zero-BS talent matchmaker. Empowering individuals through their job seeking journey whilst finding the perfect candidate that fits not only a role but a company vision. /p pFrom start to finish, we focus on making the recruitment process smooth and positive for everyone involved. /p pWith more than 15 years of experience in the field, we make use of real data insights, professional expertise and technology. Although we offer worldwide service, our feet are always on the ground and trust is at the heart of what we do, built on transparency and a genuine commitment to seeing you succeed. /p h3Meet our client /h3 pA fast-growing health and wellness technology company that is transforming how people engage with fitness. Backed by innovative technology, engaging content, and a mission to help users lead healthier lives, the company creates connected experiences that blend hardware, software, and digital coaching. /p h3About the role /h3 pAs the Paid Media Manager, you will own paid acquisition strategy across both B2B and B2C audiences, driving efficient growth through data-driven decision making, experimentation, and channel optimization. This is a high-impact, part-time opportunity for a senior paid media professional who enjoys balancing strategic planning with hands‑on campaign execution. You'll have the autonomy to shape channel strategy, manage significant advertising budgets, and influence business growth through measurable performance outcomes. /p h3Key responsibilities /h3 ul liDevelop and own the paid media strategy across B2B and B2C customer acquisition goals. /li liBuild quarterly channel plans and allocate budgets across paid search, paid social, retargeting, display, and account‑based marketing initiatives. /li liManage campaigns across key advertising platforms, including Google, Meta, LinkedIn, and relevant programmatic advertising channels. /li liDrive ongoing optimization of campaign performance, focusing on customer acquisition cost (CAC), return on ad spend (ROAS), cost per lead (CPL),



and funnel conversion metrics. /li liDesign and execute structured testing programs for audiences, creative, messaging, bidding strategies, and channel performance. /li liCollaborate with creative and content stakeholders to develop high‑performing ad concepts, assets, and copy variations. /li liEstablish reporting frameworks and provide actionable performance insights to marketing leadership. /li liStay ahead of industry developments, platform updates, privacy changes, and emerging AI‑powered advertising capabilities. /li liBuild and leverage AI‑assisted workflows to improve campaign management, audience research, reporting, and creative testing efficiency. /li /ul h3About You /h3 ul li6+ years of hands‑on paid media management experience with direct ownership of campaign execution and optimization. /li liProven experience managing advertising budgets of $50K+ per month and delivering measurable improvements in acquisition efficiency and return on investment. /li liDeep expertise in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager, with a strong understanding of modern paid acquisition best practices. /li liStrong knowledge of attribution methodologies, tracking frameworks, conversion measurement, and marketing analytics. /li liExperience designing and evaluating structured A/B testing programs, using data and statistical reasoning to guide decisions. /li liComfortable operating in both B2B and B2C environments and adapting strategies to different customer journeys. /li liExperience navigating advertising compliance and policy requirements within regulated industries is highly valued. /li liFamiliarity with account-based marketing platforms, intent data, and demand generation strategies is a plus. /li liExperience in health, wellness, technology, or SaaS industries is preferred. /li liDemonstrated ability to incorporate AI tools and automation into marketing workflows to improve efficiency and performance. /li liHighly analytical, commercially minded, and comfortable communicating insights to both technical and non‑technical stakeholders. /li /ul /p #J-18808-Ljbffr

📌 Paid Media Manager (Madrid)
🏢 Panthr
📍 Madrid