ph3Responsibilities /h3 ul liEnsure robust and consistent media tracking across all digital platforms /li liSupport the definition and implementation of general media tracking standards across Paid, Owned, and Earned channels /li liEnsure proper setup and maintenance of tracking frameworks (e.g. Supermetrics, GA4, pixels, tagging plans) /li liCoordinate tracking implementation across websites, media platforms, and analytics tools /li liValidate data collection quality and ensure consistency across markets and platforms /li liSupport troubleshooting and issue resolution related to tracking and data collection /li liTranslate business tracking and measurement needs into clear technical requirements /li liWork closely with Media teams on business needs /li liWork closely with Tech teams to ensure proper implementation of tracking and data flows /li liCollaborate with Data Product Managers to align tracking data with data models and data products /li liEnsure consistency between tracking setup, data ingestion (e.g. via Supermetrics), and data warehouse structures (BigQuery) /li liMonitor and follow up on implementation timelines and deliverables /li liDefine and enforce data quality checks and validation processes for media data /li liEnsure consistency of naming conventions, KPIs,



and tracking structures across markets /li liIdentify gaps or inconsistencies in data collection and drive remediation actions /li liSupport the Paid Media Data Manager in ensuring data readiness for reporting and analytics /li liEnsure tracking enables accurate measurement of campaign performance and optimization /li liContribute to defining measurement frameworks and supporting performance analysis /li liFacilitate alignment between media tracking data and reporting tools (e.g. Looker dashboards) /li liCoordinate tracking-related projects (that includes AI projects) across business, Tech, and external partners /li liEnsure clear documentation of tracking frameworks, requirements, and implementations /li liSupport communication and alignment with global and local teams /li liContribute to training and upskilling of markets on tracking best practices /li /ul h3Requirements /h3 ul li8+ years of experience in digital analytics, tracking implementation, or media data /li liStrong experience with tracking tools and frameworks (GA4, tagging, pixels, etc.) /li liGood understanding of media ecosystems (Meta, TikTok, Google, etc.) /li liExperience working with data ecosystems (BigQuery, data pipelines, connectors such as Supermetrics) /li liExperience in global environments with multiple stakeholders /li /ul /p #J-18808-Ljbffr

📌 Global Media Tracking Data Manager (Barcelona)
🏢 Jobtailor
📍 Barcelona