ppAt Fresenius Medical Care, we are the global leader in kidney care, committed to improving the lives of patients with chronic kidney disease. Our mission is to deliver high-quality, innovative products, services, and care across the entire healthcare journey. Guided by our vision - “Creating a future worth living. For patients. Worldwide. Every day.”—we work with purpose and compassion, supported by a global team of over 110,000 employees. /p pWithin our Care Enablement segment, we develop and provide life-sustaining medical products, digital health solutions, and therapies that empower clinical teams and improve patient outcomes. Our FME Reignite strategy drives transformation through innovation, efficiency, and sustainable growth. /p h3Our values guide how we work: /h3 ul liWe Care for our patients, each other, and our communities /li liWe Connect across teams and borders to deliver excellence together /li liWe Commit to doing things the right way— growing with purpose and leading kidney care with integrity and innovation /li /ul h3Goal of function: /h3 pThe International Commercial Marketing Lead as part of the CBS department bridges the Business Units product marketing with the commercial country requirements. The department is responsible for leading the global commercial marketing strategy to achieve business objectives and ensure alignment across regions and stakeholders, driving segmentation, targeting and omnichannel programs by translating global direction into actionable initiatives, and partnering with cross-functional and regional leaders to shape priorities and translate enterprise strategy into clear global marketing direction that enables effective local adaptation and value creation. /p h3The team has 3 main areas of responsibility: /h3 ul liOverall CE brand positioning – defining the value story of our overall partnership capabilities beyond the pure product messaging /li liMarket engagement – including launch excellence,



ensuring the commercial country readiness of new products and data driven segmentation and targeting guidance for maximum impact in close alignment with the countries /li liMarketing execution – the implementation, execution and monitoring impact of marketing campaigns in collaboration with the countries /li /ul h3Your Responsibilities: /h3 ul liDevelop segmentation and targeting strategies using customer insights and analytics /li liOptimize product mix to improve profitability across regions and customer segments /li liUse CRM data to track execution, measure impact, and drive commercial priorities /li liCreate clinically credible and commercially effective customer-facing assets /li liEnable consistent omnichannel execution across digital, sales, distributors, and clinical education channels /li liEnsure messaging aligns with clinical evidence, product claims, and value propositions /li liMonitor campaign performance and implement continuous improvements /li liLead and align integral, regional, and country marketing teams /li liPromote best practice sharing and partner closely with regional sales leaders /li liBuild, lead, and develop a high-performing global marketing team /li liFoster accountability, collaboration, innovation, and results-oriented execution /li liLead the annual global marketing planning process with defined KPIs and priorities /li liAlign local market plans with global strategy and ensure launch readiness /li liTrack commercial performance and implement corrective actions when needed /li liEnsure compliance with company policies, SOPs, legal requirements,



and the compliance framework /li /ul h3Your Profile: /h3 ul liBachelor's or Master's degree in Business, Marketing, Economics, Finance, or a related field /li li10+ years of strategic marketing experience within MedTech or healthcare /li liFluent English communication skills; additional languages are an advantage /li liProven success in commercial marketing, product launches, commercial excellence, segmentation, analytics, and product positioning, with expertise in developing data-driven targeting and growth strategies /li liStrong influencing and stakeholder management skills, with experience leveraging CRM and digital marketing tools to drive commercial performance, product portfolio optimization, and profitability /li liStrong understanding of omnichannel marketing, sales enablement, customer engagement, and the medical device environment, including regulatory requirements, reimbursement models, purchasing behaviors, claims limitations, and compliance expectations /li liExcellent analytical and strategic skills, with the ability to translate data, market insights, and financial performance into actionable commercial recommendations, and to lead through influence in complex global matrix organizations /li liWillingness to travel internationally and work across global time zones when required /li /ul h3Our Offer For You: /h3 ul liWhether in front of or behind the scenes - you are helping to make ever better medicine available to more and more people around the world /li liIndividual opportunities for self-determined career planning and professional development /li liA corporate culture in which there is enough room for innovative thinking - to find the best solution together, not the quickest one /li liA large number of committed people with a wide range of skills, talents and experience /li liThe benefits of a successful global corporation with the collegial culture of a medium-sized company /li /ul /p #J-18808-Ljbffr

📌 International Commercial Marketing Lead (Madrid)
🏢 Fresenius Medical Care
📍 Madrid