pulliWeb: GTM / tagging, pixels, GA4 or equivalent, SEM / paid social platforms, landing pages /li /ul pWe're looking for a bMarTech specialist /b with strong expertise in attribution, tracking, measurement and growth analytics across mobile apps and web products. /p pThe ideal candidate understands how app and web marketing ecosystems work: user acquisition, attribution, monetisation, tracking, and performance measurement. They should go beyond a standard Data Analyst in Martech depth and operational know-how, but do not need to build pipelines or infrastructure. /p pThis Is The Perfect Opportunity For You If /p pYou’re looking for a place where: /p ul liYou can work on a portfolio of apps, not just one /li liYou can go deeper into how growth actually works under the hood /li liYou’re surrounded by people who are just as curious (and stubborn) as you are /li /ul ul liCare about why data doesn’t match /li liEnjoy debating attribution logic /li liAnd won’t look at you weird when you say “I checked the raw postbacks” /li /ul pThis role sits within MarTech, not within the Marketing / Paid UA team. /p pYou’ll work closely with UA folks but your focus is measurement, tracking, and infrastructure, not campaign execution. Long story short: making sure the data flows smoothly and is useful. /p pYou won’t just work on growth: you’ll help build the foundations that make it work. /p h3What You’ll Do /h3 ul liOwn and improve attribution tracking across apps and web ul liMaintain and improve measurement architecture for mobile (MMP-led) and web (tagging / pixels / data layer-led) setups /li liEnsure app and web data connect cleanly where funnels cross channels (W2A, web-to-app, cross-device journeys) /li /ul /li liDebug issues across the full funnel ul liApps: Click Install Event Revenue /li liWeb: Visit Landing Tag fire Conversion Revenue / lead / signup /li /ul /li liTrace breaks across sources and teams, not just in one tool /li liEnsure clean and consistent data across ul liMobile: MMP (ideally AppsFlyer), ad networks, product analytics (e.g. Amplitude), monetisation (RevenueCat / Adapty) /li liWeb: GTM / tagging, pixels, GA4 or equivalent, SEM / paid social platforms, landing pages /li liShared layer: event definitions, naming, mapping logic, and reporting inputs used by UA and growth /li /ul /li liDesign and validate: ul liApps: postbacks (S2S), event mappings, attribution logic windows /li liWeb: conversion events, tag configuration, parameter capture, campaign tracking consistency /li /ul /li liWork on Web2App (W2A) flows: ul liCapture parameters on landing pages /li liEnsure correct stitching into app attribution /li /ul /li liCollaborate closely with UA, Product, and Engineering: ul liValidate SDK implementations /li liEnsure events are triggered correctly /li liRaise and propose fixes when something breaks /li /ul /li liWork with subscription monetization data: ul liIntegrate platforms like RevenueCat / Adapty /li liHandle webhook / S2S data flows into the warehouse /li /ul /li liSupport UA Managers by ensuring: ul liThe data they optimize on is actually reliable /li liCampaign signals (events, revenue) are correctly implemented /li /ul /li /ul h3Requirements /h3 ul liFluent English skills:



Clear communication with UA, MarTech and Data teams is essential. We're not expecting you to fully understand Peaky Blinders without subtitles - but you should feel confortable communicating in your day-to-day work. /li liMartech Marketing Knowledge (priority) /li liMust understand growth and measurement across mobile and web: /li /ul h3Mobile /h3 ul liAttribution / MMP: AppsFlyer (preferred), Adjust, Singular /li liMonetisation: RevenueCat, Adapty, Superwall /li liProduct analytics: Amplitude /li /ul h3Web /h3 ul liWeb analytics tagging: GTM, pixels, event/data layer setup /li liWeb acquisition: SEM, paid social, landing pages, conversion tracking /li liCross-channel measurement: how web and app funnels connect (W2A, web-to-app, etc.) /li /ul h3Shared Knowledge /h3 ul liUser acquisition (UA) /li liAd networks and campaign performance measurement /li liTracking and event instrumentation /li liFunnel analysis and cohort thinking (install/visit trial payment recurrence) /li liData quality: spotting gaps, discrepancies, and broken tracking /li /ul h3Technical / Analytics Requirements /h3 ul liSQL and comfort working with marketing data /li liAbility to clean, validate, and analyse tracking data across sources /li liUnderstanding of APIs and event-based integrations (supporting automations, not building them) /li liComfortable collaborating with technical teams on data issues, pipelines, and integrations /li /ul h3Example Of The Level Expected /h3 ul liInvestigating discrepancies between MMP, product analytics, and monetisation data /li liAuditing tracking setup (app or web) and defining what’s missing or broken /li liBuilding analyses around UA performance, payment cohorts, or conversion funnels /li liSupporting growth/UA teams with clear, actionable measurement — not owning infra /li /ul h3Nice To Have /h3 ul liGCP familiarity: BigQuery, Cloud Functions, cloud-based event processing /li liExperience with conversion APIs (Google, Meta, TikTok, etc.) /li liSKAN / iOS privacy and attribution changes understanding /li liAdMob and hybrid monetisation models understanding /li liExposure to internal martech platforms or conversion routing tools /li liAnalytics Engineering background /li /ul h3Mindset: What Makes You a Great Fit /h3 ul liYou’re a doer /li liIf you don’t know something → you figure it out: ul liTutorials /li liForums /li liDeep dives /li liTools like Perplexity AI /li /ul /li liYou: ul liDon’t trust data blindly /li liEnjoy debugging /li liLike understanding how things actually work /li /ul /li liYou’re comfortable: ul liExploring repos /li liUnderstanding SDK implementations /li liProposing (or even making) small fixes when needed /li /ul /li /ul h3Our Values in Action /h3 ul liLevel up Share better ways to track measure /li liSee it, fix it Broken tracking ≠ someone else’s problem /li liAlways ahead SKAN, ATT,



CTV — you’re already testing /li liNow means now Critical issues get solved today /li liTeam spirit Bridge UA, Product, Data Tech /li liOwnership You bring solutions, not just problems /li /ul h3Benefits /h3 pWhy join us /p ul liWork on a portfolio of apps, not just one /li liBe the bridge between UA and Tech (MarTech layer) /li liOwn and shape measurement attribution foundations /li liJoin a team that: ul liChecks raw data /li liQuestions attribution /li liActually cares about how things work /li /ul /li /ul ul liAnd yes — this is a place where: ul li“data doesn’t match” is not accepted /li li“it’s probably SKAN” is not a final answer /li liAnd going one layer deeper is just part of the job /li /ul /li /ul h3Growth and career development /h3 ul liAt Leadtech, we prioritize your growth. Enjoy a adaptable career path with personalized internal training and an annual budget for external learning opportunities. /li /ul h3Work-Life balance /h3 ul liBenefit from a flexible schedule with flextime and the option of working full remote or from our Barcelona office. Enjoy free Friday afternoons with a 7-hour workday, plus a 35-hour workweek in July and August so you can savor summer! /li /ul h3Comprehensive Benefits /h3 ul liCompetitive salary, full-time permanent contract, and top-tier private health insurance (including dental and psychological services). /li li25 days of vacation plus your birthday off, with flexible vacation options—no blackout days! /li /ul h3Unique Perks /h3 ul liIf you wish to come, in our office in Barcelona you’ll find it complete with free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with stunning Mediterranean views. /li liAdditional benefits include ticket restaurant and nursery vouchers, paid directly from your gross salary. /li /ul h3Equal Employment Opportunity Employer /h3 pLeadtech is an Equal Employment Opportunity (EEO) Employer, which means we encourage applications from people with different backgrounds, interests, and personal circumstances. Our team welcomes applicants regardless of their race, gender, age, religion, nationality, sexual orientation, gender identity, gender expressión and/or disabilities. All we need is your high energy, skills, and willingness to be a part of a great project! /p h3Location /h3 pYou’ll have the flexibility to choose whether you’d like to come to the office every day, from time to time, or work fully remote. We want you to find the best combination for you. /p pIf you prefer to be surrounded with amazing people, our exceptional office is in Barcelona’s Blue Building, located right on the city's seafront. Besides our stunning views, you’ll enjoy our office perks such as free fruit, snacks, and coffee and you’ll also be able to take part in our Mario Kart and table tennis competitions. /p pThe personal data you provide will be processed in order to manage your candidacy for the corporate selection processes that fit your profile. If you wish, you can exercise your rights of access, rectification or cancellation by writing to our address (Avenida Litoral, 12-14, 5ta planta. Barcelona. 08005) or to the email address /p /p #J-18808-Ljbffr

📌 MarTech Specialist (Apps) (Barcelona)
🏢 Leadtech Group
📍 Barcelona