ph3Responsibilities /h3pThe E-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. /ppWith millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better E-commerce experience to our users. We are looking for passionate and talented people to join our operations team. Together we can build an E-commerce ecosystem that is innovative, secure and intuitive for our users. /ph3About the Role /h3pWe are looking for a senior business development leader to drive merchant growth for TikTok Shop in Spain. This role will lead merchant recruitment and incubation, including acquisition and incubation strategy, service provider ecosystem development, outsourced team management, and official merchant-facing account operations, with overall accountability for merchant recruitment and merchant growth. /ppThe ideal candidate combines strong experience in e-commerce, clear strategic judgment, disciplined execution, and people management. This is a hands-on leadership role based in Madrid, with accountability for merchant recruitment, activation, incubation, service provider enablement, and merchant-facing marketing, helping build a sustainable merchant growth engine for the Spain market. /ph3Key Responsibilities /h3olliMerchant recruitment and incubation strategyulliDefine the Spain merchant growth strategy across mass recruitment, targeted acquisition, onboarding, activation, and lifecycle incubation. /liliIdentify priority merchant segments, category opportunities, and growth barriers through market insight, merchant feedback, and performance data. /liliDesign scalable incubation programs, including seller education, growth missions, incentive mechanisms, community operations, webinar programs, and lifecycle campaigns. /liliOwn key merchant growth metrics, including recruitment volume, onboarding conversion, active merchant rate, go-live performance, sales contribution, retention, and graduation into higher-value operating stages. /liliWork closely with product, operations, category, creator, logistics, and other cross-functional teams to improve merchant experience and remove growth bottlenecks. /li /ul /liliOutsourced merchant incubation team managementulliBuild and manage an outsourced merchant incubation operating model, including role definition, hiring standards, onboarding protocols, performance targets, and daily management routines. /liliEstablish clear workflows and playbooks for lead follow-up, merchant qualification, pitch customization, onboarding support, platform setup, and activation tracking. /liliMonitor outsourced team performance through structured KPIs, regular reviews, quality checks, and corrective action plans. /liliCoach outsourced staff and team leads on merchant communication, conversion techniques, incubation standards,



and operational discipline. /liliMaintain team morale, execution pace, and accountability in a fast-moving, target-driven environment. /li /ul /liliTikTok Shop Partner managementulliRecruit, onboard, and manage TikTok Shop Partners, including service providers that support merchant onboarding, content production, store operations, live commerce, advertising, and growth services. /liliDefine the TSP development strategy for Spain, including partner segmentation, capability requirements, commercial models, and performance governance. /liliSet business growth targets for service providers and hold partners accountable for merchant acquisition, activation, GMV growth, service quality, and retention outcomes. /liliBuild regular review mechanisms to identify partner performance gaps, provide improvement guidance, and scale best practices across the partner ecosystem. /liliCollaborate with internal teams to match merchant needs with suitable partner capabilities and improve end-to-end service delivery. /li /ul /liliToB marketing managementulliLead merchant-facing ToB marketing for Spain, including official social accounts, merchant communication channels, and content operations. /liliDevelop content strategies that educate, attract, and activate merchants, covering platform value proposition, onboarding guidance, growth playbooks, policy updates, product education, and success cases. /liliCoordinate marketing campaigns, webinars, newsletters, community content, and other scalable communication formats to support merchant recruitment and incubation goals. /liliUse content performance, merchant engagement, and funnel data to improve communication effectiveness and conversion quality. /liliEnsure all merchant-facing content is clear, locally relevant, commercially useful, and aligned with business priorities. /li /ul /li /olh3Qualifications /h3h3Minimum Qualifications /h3ulliProfessional proficiency in Spanish and Chinese is preferred. Spanish is required to collaborate effectively with local merchants and market stakeholders in Spain, while Chinese supports close partnership with internal teams based in Mainland China. English proficiency is a plus for collaboration with cross-market and global teams. /liliBachelor’s degree or above. /lili5+ years of work experience, including 3+ years of team management experience. /liliSolid e-commerce background, familiarity with the Spain e-commerce market and local merchant ecosystem.with proven experience in merchant recruitment, merchant management, seller incubation,



partner management, platform operations, or related business development roles. /liliProven ability to manage internal teams, outsourced teams, or external partners against clear business targets. /liliStrong data-driven mindset, with the ability to define goals, analyze performance gaps, identify root causes, and drive measurable improvement. /liliResults-oriented working style, strong ownership, and ability to operate effectively in a fast-changing environment. /liliExcellent communication and stakeholder management skills, with experience working across business, operations, product, marketing, and external partner teams. /li /ulh3Preferred Qualifications /h3ulliExperience managing service provider ecosystems, agency networks, or outsourced sales or incubation teams. /liliExperience operating official merchant-facing social accounts, communities, webinars, newsletters, or other ToB marketing channels. /liliStrong knowledge of the European commerce landscape, digital seller behavior, content commerce, live commerce, or marketplace growth models. /liliStructured thinking, resilience, and the ability to simplify complex business problems into executable plans. /li /ulh3About TikTok /h3pTikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's general headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. /ph3Why Join Us /h3pInspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. /ppWe strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. /ph3Diversity Inclusion /h3pTikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. /p /p #J-18808-Ljbffr

📌 Head of Business Development, Spain (Merchant Strategy + Partner Management) (Madrid)
🏢 Tiktok
📍 Madrid