ppWe’re looking for a Senior Data Insights Consultant to join our growing Technology and Data team. You will be a key leader helping clients make data‑driven decisions to enhance their digital communication on an enterprise scale, designing, enabling and delivering complex data solutions and integrations for various campaign platforms. /p h3Responsibilities /h3 ul liArchitect, build and deliver value‑adding insights solutions, serving as a key advisor to clients on how to leverage their data assets to optimise large‑scale communication strategies. /li liPerform advanced analysis to uncover actionable patterns, trends, and opportunities that directly inform client strategy and decision‑making. /li liDesign and run test‑and‑learn programmes (A/B tests, incrementality, holdouts) across channels to measure impact and continuously optimise communication performance. /li liPartner with senior stakeholders to define strategic business questions and translate them into robust analytical frameworks and data roadmaps. /li liSupport or lead the data‑stream on complex, large‑scale projects with globally recognised brands, ensuring that data solutions and integrations are designed and delivered for scalability and business impact. /li liDrive ongoing proactive client ideation—identifying new opportunities, use cases, and data‑driven initiatives that help clients grow their business. /li liHelp drive agentic AI adoption, exploring and embedding agentic solutions into our data and insights workflows to enhance efficiency and client value. /li liProvide answers and insights to business‑related questions via automated reporting solutions as well as ad‑hoc data analyses, including building reports and insights dashboards within marketing platforms such as Adobe and Salesforce. /li liMentor, review, and advise less senior team members—elevating quality, fostering technical excellence,



and supporting their professional growth. /li liCollaborate with highly skilled specialists including Account Managers, Architects, Developers, Creatives, Strategists, Data Scientists and Marketing Operations experts to service clients coherently. /li /ul h3Team Environment /h3 pYou will work with a hands‑on team of Data Insights Consultants, Data Scientists and Data Engineers who are passionate about unlocking insights from data through analytics and applying those insights to 1:1 data‑driven communication and CRM. The environment is cross‑disciplinary, collaborating closely with enthusiastic experts from Strategy or Creative backgrounds. /p h3Qualifications /h3 pbWhat you bring to the table: /b /p pA strong consultancy mindset, resilience, curiosity and an eager‑to‑learn attitude. Strong business acumen and the ability to anticipate client needs. Technical credibility to act as the primary data and insights advisor for senior client leadership. /p h3Technical Skills /h3 ul liMinimum of 5 years in a consultant/business liaison role related to data, BI, analytics or reporting solutions. /li liDesign, build and optimise modern analytics solutions that are scalable, maintainable and production‑ready. /li liWrite, debug and optimise complex SQL queries for clarity and efficiency. /li liDesign and build scalable dimensional data models from raw source systems with governance standards ensuring data accuracy, consistency and security.



/li liDevelop and manage DBT transformations using layered architecture, with testing and documentation best practices. /li liBuild production‑ready Power BI semantic models and dashboards, including advanced DAX measures, performance optimisation and secure data access (RLS). /li liCollaborate using GitHub, following structured branching, pull request and code review workflows. /li liStrong interest in AI and agentic frameworks, machine learning principles, conversational analytics and predictive insights. /li liComfortable working in modern cloud data environments such as Snowflake, BigQuery, Databricks or Fabric. /li liUnderstanding of data structures and reporting capabilities within major marketing and martech platforms such as Adobe Campaign/AJO and Salesforce Marketing Cloud. /li /ul h3Interpersonal Skills /h3 ul liTechnical stakeholder management and influence – build trust and act as a strategic partner to senior‑level clients and internal leaders. /li liExceptional written and verbal communication in English, storytelling ability and clear narrative for both technical and senior business audiences. /li liConsultative and solutions‑oriented mindset – assess complex business challenges, ask probing questions and propose robust, data‑driven solutions. /li liLeadership and mentorship – coach, inspire and foster a culture of technical excellence and continuous learning. /li liAutonomy and critical thinking – self‑starter who identifies issues and opportunities, takes initiative and implements corrective actions. /li /ul pWPP (VML MAP) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. /p /p #J-18808-Ljbffr

📌 Senior Data Insights Consultant (Madrid)
🏢 MAP
📍 Madrid