ph3Job Summary /h3pThe Clinical Marketing - Microbiology develops and executes clinical marketing strategies that strengthen the clinical value, scientific evidence, and differentiated positioning of the Microbiology in Iberia. Working closely with the Product Managers, the role converts clinical data, real‑world insights, and customer needs into impactful value messages, tools, and educational initiatives that support sales performance and clinical credibility. /ppThis position plays a crucial role in promoting scientific understanding of our assays and developing content to promote their value to our customers. In addition, it will be responsible for coordinating internal resources to drive resolution to complex customer product investigations, resolve technical issues not related to complaints to achieve affiliate and customer satisfaction, and interfacing within and outside Werfen, including responsibility for effective technical communications, reporting, and presentations. /ph3Key Accountabilities /h3h31. Clinical Value Evidence Based Marketing /h3ulliDevelop local clinical value propositions based on published evidence, product performance, clinical studies, and real‑world practice. /liliTranslate complex clinical information into clear, compliant, and customer‑relevant value messages aligned with Product Management strategy. /liliConnect Microbiology testing to outputs to laboratory decision‑making, workflow efficiency, and economic impact to support value‑based selling. /li /ulh32. Clinical Content Marketing Tools /h3ulliDevelop, customize, and maintain clinical marketing materials: value decks, study digests, application notes, clinical dossiers, and congress communication. /liliEnsure consistency of clinical messaging across all customer‑facing channels. /liliProvide evidence‑based input to tenders and strategic accounts, emphasizing guidelines, critical care workflows, and clinical differentiation. /li /ulh33. Sales Enablement Clinical Support /h3ulliEquip Sales and Service teams with up‑to‑date clinical arguments, tools, and training to confidently address Microbiology‑related questions. /liliDeliver targeted and tailored clinical marketing training programs and support key customer engagements.



/liliProvide daily application‑related clinical support within approved claims (intended use, interpretation, workflow). /li /ulh34. KOL Scientific Community Engagement /h3ulliBuild and maintain strong relationships with key clinical stakeholders. /liliParticipate in scientific discussions on guidelines, diagnostic pathways, and unmet needs related to Microbiology testing. /liliSupport scientific meetings and educational initiatives ensuring coherent, credible clinical positioning. /li /ulh35. Studies, Insights Cross‑Functional Collaboration /h3ulliSupport the local activation of clinical studies and evaluations. /liliCapture structured clinical insights from customers, KOLs, and societies, channeling them to Product Management. /liliCollaborate with the Product Managers to develop joint clinical narratives, training, and value communication across shared clinical areas. /liliMay support selected product management and field specialist activities when required, including sales support, training, implementation, and clinical adoption initiatives. /li /ulh3Networking/Key relationships /h3ulliCommercial team: AMs, KAMs and SAS /liliContracting and Customer Service /liliQuality Assurance and Regulatory Affairs /liliLegal and Compliance /liliRD teams /liliManufacturing, Operations, Logistics Distributed companies /li /ulh3Minimum Knowledge Experience required for the position /h3h3Education /h3ulliBachelor’s Degree in Medicine (MD), Microbiology, Pharmacology, Medical Technology or related clinical discipline, desired in infectious diseases /liliPh.D. valuable /li /ulh3Experience /h3ulliExperience related to clinical microbiology laboratory /liliExperience in infectious diseases is a must. /liliExperience in Microbiology laboratories is a plus /liliExperience related to ER, ICU and primary care is a plus /liliMinimum 5 years’ experience in either hospital (or healthcare facilities), IVD laboratory or pharmacy,



Marketing Department/Clinical Affairs in a multinational company /li /ulh3Additional Skills/Knowledge /h3h3Languages /h3ulliSpanish Native/Advanced /liliEnglish Advanced /liliPortuguese, valuable /li /ulh3Skills Capabilities /h3ulliExceptional presentation, communication, and emotional intelligence skills, with the ability to convey complex scientific concepts to diverse audiences. /liliBusiness acumen and results driven. /liliAbility to work independently managing assigned projects under multiple deadlines and priorities. /liliCustomer Focus /liliOrganizational Agility /liliAbility to build strong business relationships by being an effective team‑player. /liliComfortable presence with senior leadership and customer technical contacts. /li /ulpTravel requirements: Up to 40%, may include international travel and/or travel on short notice. /ph3Individual Contributor Core Competencies /h3bManaging Work /bpEffectively managing one’s time and resources to ensure that work is completed efficiently. /pbEmotional Intelligence Essentials /bpEstablishing and sustaining trusting relationships by accurately perceiving and interpreting own and others’ emotions and behavior; leveraging insights to effectively manage own responses so that one’s behavior matches one’s values and delivers intended results. /pbBuilding Partnerships /bpDeveloping and leveraging relationships within and across work groups, including cross‑functional groups, to achieve results. /pbDecision Making /bpIdentifying and understanding problems and opportunities by gathering, analyzing, and interpreting quantitative and qualitative information; choosing the best course of action by establishing clear decision criteria, generating and evaluating alternatives, and making timely decisions; taking action that is consistent with available facts and constraints and optimizes probable consequences. /pbContinuous Improvement /bpOriginating action to improve existing conditions and processes; identifying improvement opportunities, generating ideas and implementing solutions. /pbContinuous Learning /bpActively identifying new areas for learning; regularly creating and taking advantage of learning opportunities; using newly gained knowledge and skill on the job and learning through their application. /p /p #J-18808-Ljbffr

📌 Clinical Marketing MICRIOBIOLOGIA (Barcelona)
🏢 Werfen
📍 Barcelona