ppHello! At Factorial we're looking for a new GTM Operations Specialist for the Marketing team to help us boost the company to the next level. /p pReady to be part of the challenge? ? /p h3The Role /h3 pThis role supports the SDR Operations strategy from both a technical and business perspective. The mission is to build and continuously evolve a reliable, scalable, and market‑leading SDR infrastructure, powered by automation and AI, and fully integrated across the marketing and sales stack. Your work will ensure Marketing and SDR teams operate as one cohesive revenue engine: fast, efficient, automated, and insight‑driven. /p h3What will you be doing: /h3 ul liSales Workflow Standardisation Playbooks ul liDesign, create, and scale SDR playbooks aligned with established “Golden Rules.” /li liStandardise end‑to‑end workflows, including status definitions, SLAs, qualification frameworks, routing logic, and edge‑case handling. /li liEnsure every SDR interaction follows clear operational logic that is auditable, measurable, and repeatable across markets. /li /ul /li liExperimentation Testing ul liOwn tracking and reporting of all A/B tests across regions (assignment logic, sequences, messaging, and process variations). /li liIdentify growth opportunities through performance analysis and conversion insights. /li liDrive data‑backed decisions: scale what wins, iterate what works, and sunset what doesn’t. /li /ul /li liReporting, Analytics AI Enablement ul liEnsure data quality and availability to power dashboards covering: ul liActivity and productivity metrics /li liFunnel conversion rates (MQL → SAL → Demo → Deal) /li liPipeline health, velocity, and SLA adherence /li /ul /li liPartner with RevOps and Data teams to apply AI and automation across the SDR lifecycle, including:



ul liLead prioritisation and scoring enhancements /li liIntelligent routing and workload balancing /li liSequence optimisation and messaging recommendations /li /ul /li liTranslate AI outputs into clear operational guidance for SDRs, ensuring adoption, trust, and measurable impact. /li /ul /li /ul h3Your Profile /h3 ul liStrong HubSpot knowledge (mandatory): hands‑on experience with workflows, lead routing, lifecycle stages, properties, reporting, and integrations. /li liExperience in GTM / SDR / RevOps Operations in a B2B environment. /li liAbility to design and standardise scalable sales workflows, playbooks, SLAs, and qualification frameworks. /li liStrong analytical mindset: comfortable working with funnel metrics, conversion rates, and performance KPIs. /li liAbility to translate business needs into technical solutions and communicate them clearly across teams. /li /ul h3Bonus Points /h3 ul liExperience with A/B testing and experimentation in SDR or marketing workflows. /li liExposure to automation and AI use cases. /li liExperience with additional GTM tools beyond HubSpot. /li liBackground in high‑growth or multi‑market environments. /li /ul h3Perks of being part of our team /h3 ul liHigh growth, multicultural and friendly environment ? /li liAlan private health insurance ? /li liHealthy life with Wellhub (Gyms, pools, outdoor classes)



? ♀️ /li liSave expenses with Cobee /li liLanguage classes /li liGet the most out of your salary with Payflow /li liBreakfast in the office and organic fruit /li liNora discounts /li liPet Friendly /li /ul h3Join Factorial, where people grow /h3 pDiversity is part of our culture, we have more than 43 nationalities in our teams and we are infused in an inclusive environment for all employees and candidates. Please feel free to apply with the way it suits you better! (blind resume, identity pronouns, cover letter, etc). We do not discriminate on any aspect, in fact; Factorial encourages everyone to join us! /p h3About Us ? /h3 pAt Factorial, we’re building the leading business management software for companies of all sizes. Our platform centralises key workflows across HR, finance, and operations, freeing teams from manual processes so they can focus on what really matters: leading, growing, and taking care of their people. With over 1,200 employees across 7 markets, we serve 700,000+ users and are one of Europe’s fastest‑growing SaaS companies, backed by top‑tier investors and proudly headquartered in Barcelona. We believe in bold goals, radical ownership, and inclusive collaboration. If you're excited to shape the future of business management technology, we’d love to meet you. /p h3Our Values ? /h3 ul liWe own it: We take responsibility for every project. We make decisions, not excuses. /li liWe learn and teach: We're dedicated to learning something new every day and, above all, share it. /li liWe partner: Every decision is a team decision. We trust each other. /li liWe grow fast: We act fast. We think that the worst mistake is not learning from them. /li /ul pWanna learn more about us? Check our website! /p /p #J-18808-Ljbffr

📌 Marketing GTM Operations Specialist (Barcelona)
🏢 Factorial
📍 Barcelona