Experteer Overview

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As Marketing CRM Automation Manager, you’ll design and run automated, personalized customer journeys across email, push, SMS, and in-app channels for The Knot Worldwide’s international brands. You’ll partner with CRM Strategy, Product, Analytics, and Marketing to craft data-driven programs that guide couples through the wedding planning journey. You’ll apply hands-on technical know-how in SFMC and/or Braze to scale CRM initiatives in a fast-paced, global environment. This role blends marketing instincts with technical execution to deliver meaningful customer experiences at scale.

Compensaciones / Beneficios
• Build, launch, and optimize omnichannel customer journeys and automations (email, push, SMS, in-app) using Salesforce Marketing Cloud and/or Braze
• Develop personalized, data-driven CRM programs including behavioral triggers and lifecycle journeys
• Leverage Data Extensions, SQL, and audience segmentation for precise targeting and personalization
• Utilize HTML, AMPScript and/or Liquid to create and tailor CRM communications
• Collaborate with CRM Strategy to design lifecycle campaigns and trigger-based programs
• Design, execute, and analyze A/B tests to optimize campaign performance
• Monitor performance across campaigns, channels, audiences, and segments and provide insights
• Create and maintain reporting to measure effectiveness and support data-driven decisions




• Work cross-functionally with Marketing, Brand Partnerships, Data Engineering, Martech, and CRM Operations on initiatives and launches
• Serve as a subject matter expert for SFMC and/or Braze across multiple international markets

Responsabilidades
• 3–5+ years in CRM marketing automation (building, testing, deploying campaigns)
• 1–3+ years hands-on experience with Salesforce Marketing Cloud and/or Braze (Journey Builder, Automation Studio, Data Extensions, segmentation, orchestration)
• Working knowledge of SQL, HTML/CSS, AMPScript and/or Liquid for campaign development and personalization
• Experience building customer journeys and lifecycle programs across multiple CRM channels
• Strong understanding of email marketing best practices, deliverability, xqbhyrx and CAN-SPAM compliance
• Experience designing and analyzing A/B tests to improve engagement
• Ability to work with complex datasets to develop targeted segments and personalized experiences
• Strong project management and organizational skills in a fast-paced environment
• Excellent verbal, written, and interpersonal communication with cross-functional collaboration
• Proactive, curious, and solutions-oriented mindset with focus on learning and continuous improvement
• Experience in a global/ multi-brand context is a plus

Requisitos principales
• adaptable vacation
• generous parental leave
• mental wellbeing support
• physical health benefits
• financial planning
• hybrid work model

📌 Manager, Global CRM Marketing Automation (Barcelona)
🏢 The Knot Worldwide
📍 Barcelona