Valeria is building the future of HR and payroll in Spain. We are an AI-native platform that automates contracts, payroll, and compliance for companies with high employee turnover such as hospitality, delivery, events and agriculture. We are rethinking how an entire industry works—moving from manual, error‑prone processes to intelligent automation.

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We are a fast‑growing startup backed by top investors, disrupting a €5B+ industry that is still stuck in spreadsheets and legacy software.

Your Role

You will build our outbound sales engine from the ground up. This is a role in which you write the playbook while owning the full sales cycle: identify prospects, craft outreach strategies, run demos, negotiate deals and close revenue. Your work will directly shape how we go to market, how we talk about the product and what our early customer base looks like.

What You'll Do

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- Own full‑cycle outbound sales: prospect, qualify, demo, negotiate and close—with no handoffs and no SDR team yet.

- Build pipeline from scratch by designing and executing creative outreach strategies across cold calls, LinkedIn, email sequences, events and other channels.

- Shape the sales playbook by working directly with founders to refine messaging, positioning, pricing and objection handling as we learn what resonates.

- Develop relationships with decision‑makers: build trust with HR leaders, CFOs and operations managers in high‑turnover industries such as retail, hospitality, logistics and agriculture.

- Consistently hit and exceed targets: quotas will be defined together based on market feedback, deal cycles and growth goals.

- Be a cultural builder: set the tone for ambition, speed, accountability and customer obsession as we scale the sales team.

- Feed product insights back: you will hear customer pain points before anyone else and your feedback will influence our roadmap.





What We're Looking For

Required

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- 5+ years of B2B outbound/full‑cycle sales experience, preferably in SaaS or tech‑enabled services.

- Proven track record of exceeding quota in a hunter role (we want to see the numbers).

- You genuinely like cold calling—this is not a warm‑lead, inbound‑driven role.

- Hunter DNA: resilient, creative, resourceful and relentless about winning new business.

- Excellent communication skills in Spanish: you can tell a compelling story, handle objections and build rapport quickly.

- Entrepreneurial mindset: comfortable with ambiguity, building processes from zero and iterating fast based on what works.

- High ownership and bias to action: you don't wait for perfect conditions—you make things happen.

Highly Valued

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- Catalan fluency.

- English proficiency.

- Experience selling to HR, Finance or Operations leaders in mid‑market companies (50–500 employees).

- Background in high‑velocity sales environments such as logistics tech, fintech, workforce management or vertical SaaS where you have sold into ops‑heavy businesses.

- Familiarity with complex, compliance‑heavy products.

- Experience in early‑stage startups and having built sales motions before.

What Makes You a Great Fit

You thrive in ambiguity. You have worked with no CRM hygiene, no documented playbook and no marketing engine feeding you leads and still crushed your numbers. You are scrappy but strategic, care about solving real problems for customers and you get energy from hearing "no" twenty times before landing a "yes".

What You'll Be Selling

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- An AI‑native product built from the ground up to automate payroll, compliance and HR workflows intelligently.

- A clear ROI story: companies save time, reduce errors, cut costs and scale operations without hiring more HR admins.

- A product that solves real pain for our ICP that deals with constant employee turnover, last‑minute hires, complex Spanish labor regulations and manual processes that break at scale.

- Differentiation that matters: faster onboarding, automated compliance checks, real‑time payroll calculations and integration with government systems such as Seguridad Social and SEPE.

Our target customers: hospitality groups, delivery platforms, staffing agencies, event companies and agricultural operations—anyone with high‑volume hiring and payroll complexity.

What We Offer

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- Competitive compensation: €35,000 – €45,000 base salary + €15,000 – €20,000 variable (uncapped commission structure).

- Free lunch at the office thanks to Kombo & Nora.

- Adaptable remuneration with Coverflex.

- Hybrid setup (HQ in Barcelona) with 60 days per year remote work from anywhere.

- Unlimited vacation days – take the time you need, no counting days.

Our Hiring Process

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- Intro call with People (30 min).

- Interview with the Hiring Manager (45 min).

- Business case – onsite at the office (1 hour).

- Founders interview (45 min).

- Offer.

Why Join Valeria Now?

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- Timing. We are past the "idea" stage with real customers and revenue but early enough that you will define how we scale.

- Market opportunity. €5 B+ market in Spain, every company with employees needs payroll and current solutions are outdated and painful.

- Product‑market fit. We are solving a painful, expensive problem with a product customers actually love.

- Career growth. xqbhyrx Be a critical product hire, build the playbook and grow into a leadership role as we scale the team.

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📌 Senior Account Executive (Barcelona)
🏢 Valeria HR
📍 Barcelona