psectionph3Company Description /h3 /pppstrongAbout AbbVie /strong /ppAbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie ona LinkedIn, /aa Facebook /a,a Instagram /a,a X /aanda YouTube. /a /p /p /sectionsectionph3Job Description /h3 /pppReporting into the BUM you will lead the comprehension of patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies including CLM engagement and customization within AbbVie business code of conduct, policies and all applicable laws and regulations. /pulliCollaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter. /liliSecure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patient-centricity. /liliEnsure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.



/liliGuide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives. /liliEnsure all in-field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives. /liliLead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success. /liliDevelop, lead and coach direct reports (if applicable), forecast, monitor brand KPIs, manage budget and brand PL (if applicable), track ROI measurements for all marketing activities in order to achieve or exceed brand plan objectives. /liliManagea team of 2 direct reports in marketing. /liliResponsible for a portfolio of products /li /ulpbr. /p /p /sectionsectionph3Qualifications /h3 /pppustrongExperience Qualifications: /strong /u /pulliBachelor’s degree or equivalent /liliAt least 10 years of relevant experience with proven track record of success in marketing within biotech/ pharmaceutical industry on multiple brands and within multiple team constellations. /liliAbility to translate strategies into actionable and realistic marketing actions /liliAbility to lead,



motivate and coordinate cross functional teams /liliProven track record of successful leadership, management and coaching of teams and individuals, and in having developed talent and performance managed low performers /liliSolid working knowledge of healthcare environment and evolving landscape /liliSolid knowledge of strategic and tactical marketing principles and techniques including digital knowledge /liliSolid knowledge on finance principles and processes and English language proficiency verbally and in writing (for all non-English speaking countries) /liliMarketing track record of success within FMCG, Media and/or Digital/IT industry /liliSales track record of success within biotech/pharmaceutical or any other industry /li /ulpstrongemuSkills: /u /em /strong /polliMotivates and Influences Others /liliDeals Well With Ambiguity and Risk /liliLearns Quickly, Course Corrects /liliSteps Up to Tough Challenges /liliRaises the Bar and is Never Satisfied With Status Quo /liliManages Conflict Constructively /liliKnows the Business and Anticipates Opportunities /li /ol /p /sectionsectionph3Additional Information /h3 /pppuemstrong***General mobility is required as part of the next career development. Candidates need to be mobile globally yo apply for this role*** /strong /em /u /ppAbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. /ppUS Puerto Rico only - to learn more, visit /ppUS Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: /p /p /section /p #J-18808-Ljbffr

📌 Brand Strategy Lead — Patient-Centric Healthcare (Madrid)
🏢 Abbvie
📍 Madrid