ppbDocplanner /b is a healthtech company on a mission to bhelp people live longer, healthier lives. /b /p pWe build technology that improves how patients access care and how healthcare professionals deliver it. /p pOperating in 13 countries, with more than 100 million patient visits to our websites and around 25 million appointments booked each month, Docplanner is scaling both its product and its internal foundations. As a growing tech business, we rely on strong internal systems, trusted data, and scalable operations to support our commercial teams and keep delivering impact across our markets. /p h3Job Description /h3 h3Mission /h3 pMake Marketing, Sales, CS and Care meaningfully more productive by designing a cleaner, smarter GTM systems ecosystem and turning AI-enabled workflows into shipped business value. /p pThis role owns the way our GTM tools, workflows, data flows and automation fit together. It is not a Salesforce implementation role. Salesforce is an important part of the environment, but the bigger challenge is holistic systems design across tools, reducing fragmentation, improving how teams work, and defining how AI can be practically implemented across GTM. /p h3Why now? /h3 pDocplanner has invested heavily in GTM tooling, including Salesforce, HubSpot and other internal systems. The Salesforce implementation is progressing well, but we still have gaps in how the broader tool ecosystem works together. /p pDifferent systems and workflows interact across teams, including Sales, Marketing, CS, Care, Finance, People and internal operations. Some of these interactions are still fragmented, manual or poorly designed, which creates inefficiency, data quality issues and unclear ownership. /p pAt the same time, we need to define how AI should actually be implemented in GTM: not as isolated experiments or Salesforce-native features only, but as practical workflow changes that improve productivity, speed, insight and execution. /p pWe need a senior, tech-oriented leader who can look across the full tool landscape, diagnose where workflows break, design better systems, and ship AI-enabled improvements with a small, high-leverage team. /p h3What you will do /h3 h3Own /h3 ul lipThe end-to-end GTM systems and tooling blueprint across CRM, marketing systems, customer communication tools, internal tools, integrations, data flows, automation and AI. /p /li lipHolistic systems design: how tools interact, where ownership sits, how data moves, and where workflows should be simplified or redesigned. /p /li lipThe roadmap for AI-enabled GTM workflows, from use-case selection to implementation, adoption and measurable productivity gains. /p /li lipService standards, governance, intake and prioritisation across GTM systems and tooling. /p /li /ul h3Deliver /h3 ul lipA clear diagnosis of the current GTM tooling ecosystem, including where system interactions create friction, duplication, manual work or poor data quality. /p /li lipBetter integration and workflow design across tools such as Salesforce, HubSpot, WhatsApp, HiBob and other internal platforms.



/p /li lipPractical AI use cases that improve GTM productivity, not limited to Salesforce-native automation. /p /li lipFaster, more predictable delivery through disciplined prioritisation, short delivery cycles and measurable business outcomes. /p /li lipTrusted GTM data flows into reporting and decision-making systems. /p /li /ul h3Build /h3 ul lipA small, high-performing GTM systems / tooling function with strong technical judgement and product mindset. /p /li lipA modern operating model for systems delivery, including clear ownership, service catalogue, intake, release discipline, SLAs / SLOs and vendor accountability. /p /li lipStrong partnerships with GTM, Data, Product Tech, Finance and People teams to make sure systems decisions improve how the business actually works. /p /li /ul pThis role reports to the COO, with a dotted line to the CPTO. /p h3What success looks like, 12+ months /h3 h3Systems Tooling /h3 ul lipClear ownership and blueprint across the GTM tooling ecosystem. /p /li lipKey system interactions redesigned or improved, especially where tools currently create manual work, broken handoffs or unreliable data. /p /li lipSalesforce, HubSpot and other GTM tools integrated into a coherent operating model, rather than managed as isolated systems. /p /li lipPublished service catalogue, RACI, intake process and delivery standards. /p /li /ul h3AI Productivity /h3 ul lipA practical AI roadmap for GTM, focused on workflow redesign and measurable productivity gains. /p /li lipAt least 3 AI-enabled workflows live and adopted by frontline or operational teams. /p /li lipAI initiatives connected to real business outcomes: time saved, faster response, better insight, higher quality execution or reduced manual work. /p /li lipClear governance around where AI is used, how it interacts with systems and how impact is measured. /p /li /ul h3Reliability Data /h3 ul lipMore reliable data flows across GTM systems and into reporting / DWH. /p /li lipImproved data quality through automated controls, clearer ownership and better system design. /p /li lipReduced incidents, broken syncs and manual reconciliation. /p /li lipStrong vendor and platform accountability through clear SLAs and ROI tracking. /p /li /ul h3People Impact /h3 ul lipStrong stakeholder trust across Sales, Marketing, CS, Care, Finance, People and Product Tech. /p /li lipSmall, senior, high-output team or vendor model in place. /p /li lipTeams experience the systems function as a productivity driver, not a ticket-taking function. /p /li /ul h3Measured by /h3 ul lipGTM productivity gains and frontline time saved. /p /li lipNumber and quality of AI-enabled workflows shipped.



/p /li lipTool adoption and stakeholder satisfaction. /p /li lipData quality, sync success and reporting reliability. /p /li lipTime-to-production and delivery predictability. /p /li lipService SLOs and incident reduction. /p /li lipCost vs plan and vendor SLA attainment. /p /li /ul h3Qualifications /h3 h3Experience /h3 ul lip5+ years building or leading GTM systems, business systems, revenue technology, enterprise tooling or internal platforms in scaled SaaS, marketplace or complex technology environments. /p /li lipStrong experience designing systems and workflows across multiple tools, not only administering or implementing one platform. /p /li lipHands-on understanding of CRM, marketing systems, customer communication tools, internal tools, integrations, automation and data flows. /p /li lipProven experience shipping automation or AI-enabled workflows that improved productivity or execution. /p /li lipExperience working with senior stakeholders to translate ambiguous business problems into systems, workflows, roadmap and measurable delivery. /p /li lipExperience leading small teams, vendors or cross-functional delivery models. /p /li /ul h3Skills /h3 ul lipStrong systems design and technical judgement across tools, workflows, integrations and data. /p /li lipPractical AI implementation mindset: able to identify high-value use cases, define workflow changes, partner with technical teams and measure impact. /p /li lipStrong understanding of APIs, iPaaS, data quality, observability, permissions and system ownership. /p /li lipSalesforce and HubSpot understanding is important, but deep Salesforce implementation is not the core requirement. /p /li lipProduct mindset: user loops, prioritisation, adoption, iteration and measurable outcomes. /p /li lipClear executive communication; able to challenge assumptions and operate as a partner to senior leaders. /p /li lipHigh ownership, strong delivery discipline and bias to ship. /p /li /ul h3Additional information /h3 h3Benefits and Long-term incentive /h3 ul lipESOP package /p /li lipbFlexible remuneration and benefits system /b via Flexoh, which includes: restaurant card, transportation card, kindergarten, and training tax savings; /p /li /ul h3Flexibility and work-life balance /h3 ul lipbRemote /b or bhybrid /b work model with our hub in Barcelona; /p /li lipbSummer intensive schedule /b during July and August /p /li lipb23 /b paid holidays, with exchangeable local bbank holidays; /b /p /li lipbAdditional paid holiday /b on your birthday or work anniversary (you choose what you want to celebrate). /p /li /ul h3Health comes first /h3 ul lipPrivate bhealthcare /b bplan /b with Adeslas for you and subsidized for your family (medical and dental); /p /li lipbAccess to hundreds of gyms /bfor a symbolic fee in partnership for you and your family with Wellhub; /p /li lipAccess to iFeel, ab technological platform for mental wellness /b offering online psychological support and counseling. /p /li /ul /p #J-18808-Ljbffr

📌 Director of GTM Systems, Tooling & AI Transformation 100% Remote(100% Remote) (Barcelona)
🏢 Docplanner
📍 Barcelona