About Valeria

Las cualificaciones, habilidades y toda la experiencia relevante necesaria para este puesto se pueden encontrar en la descripción completa a continuación.

Valeria is building the future of HR and payroll in Spain. We are an AI‑native platform that automates contracts, payroll, and compliance for companies with high employee turnover such as hospitality, delivery, events, and agriculture. We are rethinking the industry, moving from manual, error‑prone processes to intelligent automation. We are a fast‑growing startup backed by top investors, disrupting a €5B+ industry that has been stuck in spreadsheets and legacy software.

Your Role

You will be the first human touchpoint for prospects at Valeria. Marketing brings them into the funnel—you open the real conversation. You own the top of the funnel: researching accounts, running outbound sequences, qualifying leads, and booking meetings that turn interest into revenue. This is an active role in which you work directly with the AE and founders to determine effective messaging and verticals, building a scalable pipeline. Success in this role leads quickly to an AE position.

Responsibilities

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- Run personalized outbound sequences across cold calls, LinkedIn, and email, avoiding templated spray‑and‑pray tactics.

- Qualify leads based on ICP criteria and book meetings for the AE.

- Work closely with marketing and the AE to align on messaging, targeting, and what resonates with buyers.

- Test and iterate outreach strategies, sharing what works and discarding ineffective tactics.

- Keep CRM data clean and accurate so the pipeline is always trustworthy.

- Feed market insights back to the team: objections, competitor mentions, buying signals.

Who You Are

Required:

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- 1–2 years of experience in sales, BDR, or a customer‑facing role; drive and motivation matter more than exact years.

- Excellent communication skills in Spanish—ability to open doors, handle objections, and build rapport quickly.





- Hunter mindset: curious, resilient, and motivated by hitting targets.

- Comfortable with rejection—treat every “no” as data, not a defeat.

- High ownership and bias to action: you don’t wait to be told what to do.

Highly Valued:

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- Catalan fluency (many target customers are based in Catalonia).

- English proficiency, useful for internal communication and future expansion.

- Experience selling or working in HR, payroll, or operations‑heavy environments.

- Familiarity with tools like HubSpot, Salesforce, Apollo, or similar.

- Background in high‑turnover industries (hospitality, logistics, staffing) – you understand the pain we solve.

What makes you a great fit: you enjoy picking up the phone, write outreach that actually gets replies because it is specific, relevant, and human. You are coachable, need no hand‑holding, and aspire to grow into a closing role. You care about the problem Valeria is solving rather than just the quota.

What We Offer

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- Competitive compensation: €25,000 (fixed) + €10,000 (variable uncapped) gross salary.

- Free lunch at the office via Kombo & Nora.

- Adaptable remuneration with Coverflex.

- Hybrid work: HQ in Barcelona with 60 days per year remote work from anywhere.

- Unlimited vacation days—take the time you need, no counting.

Our Hiring Process

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- Intro call with People (30 min)

- Interview with the Hiring Manager (45 min)

- Business Case – on site at the office (1 hour)

- Founders interview (45 min)

- Offer

Why Join Valeria Now?

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- Timing: we are past the “idea stage” with real customers and revenue, but early enough for you to shape how we scale.

- Market opportunity: €5B+ market in Spain—every employer with employees needs payroll, and current solutions are outdated.

- Product‑market fit: we solve a painful, expensive problem with a product customers love. xqbhyrx

- Career growth: build the playbook, grow into a leadership role, and help scale the team.

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📌 Sales Development Representative (SDR) - Spanish Native (Barcelona)
🏢 Valeria HR
📍 Barcelona