ppJoin the Fotocasa Group Marketing Team as a Media Strategy Manager! /p pWe are Fotocasa Group, Spain’s real estate tech leaders. Now part of the Scout24 Group, we are stronger than ever. We combine our local market expertise with the power of a leading European digital ecosystem. Our mission is to connect people and homes through intelligent tools and the best market offerings. /p pWe are currently redesigning our processes and culture to lead the market. If you’re a status‑quo‑challenger who thrives on innovation and matchmaking, we want you on board for this journey! /p pWe are seeking a bMedia Strategy Manager /b to lead Fotocasa Group’s integrated Brand and Performance investment. Owning the majority of our marketing budget, you will break down traditional silos to maximize business growth. In this role, you will redefine our media mix to ensure every euro invested drives traffic, app downloads, leads, and long‑term brand equity. /p h3Responsibilities /h3 ul libManage €20M+ Budget: /b Oversee and optimize Fotocasa’s annual media investment across Brand and Performance channels. /li libDrive Brandformance: /b Evolve our integrated media mix to blend long‑term brand equity with short‑term growth (traffic, app downloads, leads, and revenue). /li libData‑Driven Optimization: /b Challenge existing investment models using MMM, incrementality testing, attribution frameworks, and GA4/AppsFlyer data. /li libLead Key Relationships: /b Manage media agencies, broadcasters, and tech partners (Google, Meta, TikTok) to unlock top‑tier innovation and value. /li libCross‑Functional Impact: /b Partner with Product, Analytics, Finance, and Leadership to align media goals with overall business priorities. /li /ul h3Qualifications /h3 ul lib10+ Years of Media Leadership: /b Proven track record managing large‑scale budgets across TV, video, paid social, search, and programmatic ecosystems. /li libApp Growth Quality Acquisition: /b Deep expertise in scaling app acquisition and engagement,



focusing on high‑intent audiences and conversion quality over raw volume. /li libMeasurement Mastery: /b Strong hands‑on understanding of market intelligence and effectiveness tools (Kantar, Nielsen, Similarweb, Data.ai). /li libCommercial Mindset: /b Strong negotiation and stakeholder management skills, with the confidence to challenge external agencies and internal teams. /li libStrategic Yet Hands‑On: /b A big‑picture thinker who is equally comfortable diving into execution. /li libGrowth‑Obsessed Adaptable: /b Relentlessly focused on business impact and thriving in fast‑moving, changing environments. /li /ul h3Success in this Role Looks Like /h3 ul liSustainable Growth: Continuous lift in traffic, app downloads, leads, and brand health metrics. /li liHigher Efficiency: Maximum ROI and effectiveness across Fotocasa's €20M budget. /li liUnified Vision: A market‑leading brandformance strategy that drives clear, measurable business value. /li /ul h3Benefits /h3 ul liCompetitive Salary and Bonus: We offer a package that reflects your experience and impact. /li liFlexibility Balance: Hybrid work model (2 days in the office), 25 vacation days, and 20 work‑from‑anywhere days per year. /li liProfessional Development: Grow your skills with an individual budget dedicated to your training and certifications. /li liTop‑Tier Offices: Work from our spaces in Glòries (Barcelona) or Paseo de la Castellana (Madrid), featuring terraces, an on‑site canteen, and free breakfast. /li liHealth Insurance: You are covered with 100% premium health insurance. /li liFlexible Remuneration: Options for public transport, gym memberships, childcare, meals, and family health coverage. /li liState‑of‑the‑Art Tech: We’ll provide you with the latest equipment and hardware to do your best work. /li /ul pFotocasa Group is an equal‑opportunity employer. We value diversity and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status. /p /p #J-18808-Ljbffr

📌 Media Strategy Manager (Barcelona)
🏢 Fotocasa Group
📍 Barcelona