Our client is a digital services provider operating
within the iGaming field. Their CRM team is at the core of their
growth, driving retention, engagement, and long-term success. As
they expand team they are looking for top talent to drive growth
and optimize player journeys. They are looking for an experienced
General CRM Manager to drive CRM strategy across multiple markets,
owning the full player lifecycle and scaling retention performance
globally. This role is based in Spain with relocation support
provided. Responsibilities : Define and execute CRM strategy across
multiple markets and products Own the full customer lifecycle:
onboarding, engagement, retention, reactivation, and churn
prevention Plan, launch, and optimize CRM campaigns across all
channels (Email, SMS, Push, In-app) Drive segmentation and
personalization strategies tailored to different markets and player
behaviors Analyze CRM performance (LTV, retention, conversion,
churn)



and translate insights into actionable improvements Work
closely with Product, Analytics, Content, and Design teams to
deliver data-driven campaigns Continuously test new mechanics,
offers, and communication approaches across different regions
Monitor market trends and competitors across key geographies Ensure
compliance with local regulations and responsible gaming standards
in each market Requirements : 3+ years of CRM experience Proven
experience in CRM iGaming across multiple markets (must-have)
Strong understanding of player lifecycle management and retention
mechanics Hands-on experience with CRM platforms (e.g., Braze,
Optimove, Salesforce, or similar) Strong analytical mindset
(segmentation, A/B testing, performance optimization) Experience
working in cross-functional and international teams Proficient
level of English

📌 Global CRM Manager (Valencia)
🏢 Triskel Consulting
📍 Valencia