ppSEO GEO Optimization Project Manager - Growth (Openbank)Country: Spain /p h3IT STARTS HERE /h3 pSantander ( is evolving from ba integral, high-impact brand /binto a btechnology-driven organization /b, and our people are at the heart of this journey. bTogether /b, we are driving a bcustomer-centric transformation /bthat values bold bthinking, innovation /b, and the bcourage to challenge /bwhat’s possible. /p pThis is more than a strategic shift. bIt’s a chance for driven professionals to grow, learn, and make a real difference /b. /p pOur mission is to contribute to help more bpeople and businesses prosper /b. We embrace a strong risk culture and all our professionals at all levels are expected to take a proactive and responsible approach toward risk management. /p pbOpenbank /b the digital bank of Santander Group, is transforming the financial sector by helping millions of people from different countries managing their money. /p pWe deliver simple, fast, and secure mobile-first banking experiences through everyday banking, lending, and investments. Our core DNA—bsimplicity, agility, and technology /b—drives us to make banking accessible, intuitive, and innovative. /p pWorking through multidisciplinary teams, we prioritize innovation, collaboration, and digital transformation. We make decisions quickly, learn from our users, and constantly adapt. We're seeking passionate individuals who are excited about digital innovation, eager to impact millions of lives, and ready to thrive in a dynamic, high-performing, agile environment. /p pJoin us and be part of the digital revolution in banking. /p h3THE DIFFERENCE YOU MAKE /h3 h3Openbank bis looking for a SEO GEO Optimization Project Manager /b based out ofb Madrid /b. /h3 pYou will lead the evolution of our organic acquisition strategy while managing the SEO workstream of a large-scale CMS migration from bDrupal to Adobe Experience Manager (AEM) /b. /p pbThis role /b combines technical SEO, Generative Engine Optimization (GEO), AI search optimization, content strategy and enterprise project management. You will help shape how Openbank is discovered across traditional search engines as well as Large Language Models (LLMs) and AI-powered search experiences. /p pWorking closely with Product, Engineering, Content, UX, Analytics, Brand and Marketing teams, you will ensure our digital ecosystem is built to maximise visibility, authority and discoverability in the next generation of search. /p pWe’re bshaping the way we work /b through innovation, cutting-edge technology, collaboration and the freedom to explore new ideas. /p h3To succeed in this role, you will be responsible for: /h3 h3Organic Growth Strategy /h3 ul liDefine and execute the overall SEO, GEO and LLM optimization strategy. /li liDrive sustainable organic acquisition across traditional search engines and AI-powered discovery platforms. /li liIdentify new opportunities to increase visibility, authority and customer acquisition. /li /ul h3CMS Migration /h3 ul liLead the SEO workstream of the migration from Drupal to Adobe Experience Manager (AEM). /li liDefine SEO and content requirements for the new platform. /li liEnsure SEO best practices are embedded into templates, components, taxonomy and information architecture.



/li liDefine migration governance, QA processes and post-launch monitoring. /li liCoordinate internal teams and external implementation partners throughout the migration. /li /ul h3GEO LLM Optimization /h3 ul liDevelop strategies to optimise Openbank's visibility across AI-powered search engines and Large Language Models. /li liDefine content structures and knowledge architectures that improve AI discoverability. /li liPartner with Brand and Content teams to create authoritative, structured and machine-readable content. /li liImprove entity recognition, topical authority and semantic relevance. /li liMonitor emerging trends in AI search and recommend new optimisation opportunities. /li liDefine best practices for content designed to be surfaced and cited by LLMs. /li /ul h3Technical SEO /h3 ul liOwn technical SEO strategy across all digital properties. /li liImprove crawling, indexation, rendering and Core Web Vitals. /li liDrive structured data implementation and technical governance. /li liPartner with Engineering to embed SEO requirements into the development lifecycle. /li /ul h3Analytics Performance /h3 ul liDefine KPIs and success metrics for SEO, GEO and AI visibility. /li liMonitor rankings, traffic, AI referrals, crawl health and organic conversions. /li liBuild executive dashboards and communicate performance to senior stakeholders. /li liIdentify risks and continuous optimisation opportunities. /li /ul h3Leadership Stakeholder Management /h3 ul liAct as the subject matter expert for SEO, GEO and AI Search. /li liCoordinate Product, Engineering, UX, Marketing, Analytics and external agencies. /li liInfluence senior stakeholders and promote SEO best practices across the organisation. /li liDrive continuous innovation in organic acquisition. /li /ul h3WHAT YOU’LL BRING /h3 pOur people are our greatest strength. Every individual contributes unique perspectives that make us stronger as a team and as an organization. We’re benabling teams to go beyond /bby valuing who they are and empowering what they bring. /p pThe following requirements represent the knowledge, skills, and abilities essential for success in this role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. /p h3Professional Experience /h3 ul li7+ years of experience in Technical SEO, Organic Growth or Digital Acquisition. /li liProven experience leading enterprise SEO programs. /li liExperience managing CMS implementations or large-scale migrations (Adobe Experience Manager). /li liStrong understanding of modern CMS platforms and content architectures. /li liExperience working closely with Product and Engineering teams. /li liKnowledge of AI-powered search ecosystems and Generative Engine Optimization (GEO). /li liFamiliarity with how Large Language Models retrieve, rank and surface information.



/li liStrong analytical and data-driven mindset. /li liExcellent stakeholder management and communication skills. /li /ul h3Education /h3 ul liUniversity or master’s degree in ADE, Digital Marketing or similar field (required). /li /ul h3Language /h3 ul liFluent in English (Required) /li liFluent in Spanish (Preferred) /li /ul h3Hard Skills /h3 ul liEnterprise Technical SEO. /li liGenerative Engine Optimization (GEO). /li liLLM Optimization. /li liAI Search Strategy. /li liCMS Migration. /li liContent Strategy and semantic Search. /li liStructured Data and project programm Management. /li liData Analytics and strategic thinking. /li liExperience with Adobe Experience Manager (AEM) (preferred). /li liExperience with Drupal (preferred). /li liExperience in Banking, Financial Services or other regulated industries (preferred). /li liExperience working with enterprise websites containing thousands of pages (preferred). /li liExperience with structured data, semantic search and Knowledge Graph optimization (preferred), /li liExperience working with AI content optimization frameworks (preferred). /li /ul h3Soft Skills /h3 ul liCross-functional Leadership and stakeholder Management. /li liProblem Solving and continuous Learning Innovation. /li /ul h3WE VALUE YOUR IMPACT /h3 pbYour contribution matters /b, and it’s recognized. You can expect a fair, competitive reward package that reflects bthe impact you create /b and the value you deliver. But we know rewards go beyond numbers. /p ul liWe offer more than just a paycheck—bour benefits /b are designed to support your life, your goals and your well-being, now and into the future. /li liYour health is our priority. Through BeHealthy, our global wellness programme, we promote bHolistic wellbeing /b /li liWe know bfamily is everything /b. That’s why we offer parental leave, childcare support and family-friendly programmes tailored to each life stage. /li liWe’reb enable our teams to go beyond /b through global opportunities and broad career paths. /li liWe believe in bthe power of helping /b. You can dedicate part of your working hours to volunteering /li /ul pWe’re here to bkeep you motivated /b, help you reach your goals, and celebrate your progress, every step of the way. /p pOpenbank is an equal opportunity employer. All applicants will be considered as equal without paying attention to gender identity, sexual orientation, ethnicity, religion, age, political orientation, union membership nor disability status. /p pWe make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify, and build. /p pThe personal data you provide as well as any data generated during the selection process are confidential and will be processed by Open Bank, S.A. with registered office at Avenida de Cantabria, n/n, 28660 Boadilla del Monte (Madrid), for the sole purpose of managing your participation in the selection processes and, where appropriate, to formalise your recruitment. /p pFor further information about your rights and data protection, please read the Openbank Privacy Policy applicable to this type of data processing here /p h3READY TO TAKE THE NEXT STEP IN YOUR JOURNEY? /h3 /p #J-18808-Ljbffr

📌 SEO & GEO Optimization Project Manager - Growth (Openbank) (España)
🏢 BlackCube Labs
📍 España