ppPublicis Groupe is a leading communications group with a general presence and diverse agency brands. The Brand Social Strategist role focuses on shaping brand expression across the full consumer journey, with emphasis on digital and social touchpoints. The position collaborates with CX, Data, Creative, and local market teams to ensure coherent, insight-driven brand experiences embedded into consumer journeys, driving impact across acquisition, engagement, and retention. /p h3Responsibilities /h3 ul liBrand Experience Strategy: Define and support the development of holistic brand experience strategies aligned with business objectives. /li liTranslate strategic direction into clear brand experience principles /li liEnsure consistent brand positioning across all touchpoints /li liContribute to integrated, cross-channel strategies /li liAlign brand experience with KPIs in collaboration with CX and Data teams /li liSocial Content Experience (Organic Focus): Lead strategic direction for organic social as a core CX and brand experience channel. /li liDefine social role within the consumer journey /li liProvide guidance on content strategy, tone of voice, and platform roles /li liEstablish benchmarks and best practices across markets /li liEnsure alignment between social activity and broader brand and CX strategy /li liConsistency Across Touchpoints: Ensure a coherent and high-quality brand experience across all digital channels. /li liSupport alignment across social, web, CRM, and campaigns /li liReview outputs to ensure consistency with brand guidelines /li liMaintain and evolve brand experience frameworks /li liIntegration with Consumer Experience (CX): Embed brand thinking into end-to-end consumer journeys. /li liCollaborate with CX and Data teams on journey design /li liEnsure brand expression is integrated into key moments and touchpoints /li liContribute to briefs with a strong brand and experience perspective /li liBalance user needs with brand identity to create meaningful interactions /li liContent Creative Collaboration: Drive strong and consistent brand storytelling across platforms. /li liProvide input into creative and content briefs /li liGuide development of platform-specific brand expressions /li liEnsure executions reflect both strategy and audience relevance /li liAudience Insights Relevance: Ensure brand experience is grounded in consumer understanding. /li liWork with insights and data teams to define target audiences /li liTranslate insights into relevant brand and content strategies /li liEnsure messaging resonates with audience behaviors and expectations /li liInnovation Trend Leadership: Continuously evolve brand and social experience through innovation.



/li liMonitor trends in branding, social, and digital experience /li liIdentify opportunities to improve engagement and differentiation /li liBring best practices and inspiration to teams and stakeholders /li liCross-Functional Collaboration: Drive alignment across teams and stakeholders. /li liCollaborate with Client Leads, CX Strategists, and Data teams /li liWork with creative, media, social, and CRM teams across markets /li liSupport local teams with strategic guidance and consistency /li liParticipate in workshops and strategic discussions /li liGovernance Enablement: Ensure clarity, consistency, and scalability of brand experience. /li liMaintain brand experience guidelines and frameworks /li liProvide clear, actionable guidance to markets /li liSupport onboarding and knowledge sharing across teams /li /ul h3Qualifications /h3 ul li+5 years of experience in brand strategy, brand experience, social strategy, or related roles, ideally within agency and/or multinational environments. /li liStrong understanding of brand as an experience, beyond communication, across the full consumer journey. /li liSolid experience in organic social ecosystems and their role within acquisition, engagement, and retention journeys. /li liProven ability to define brand experience principles and translate them into cross‑channel strategies (social, web, CRM, campaigns). /li liExperience working closely with CX, Data, Creative, Media, and CRM teams in collaborative, cross‑functional setups. /li liStrong strategic thinking skills, with the ability to prioritize, give clear guidance, and ensure consistency at scale. /li liAbility to translate audience insights and data into relevant brand, content, and experience strategies. /li liExperience operating in multi‑market and multi‑stakeholder environments, providing strategic guidance to local teams. /li liComfortable acting as a strategic reference and thought partner, rather than a day‑to‑day execution role. /li liFluent English required; additional languages are a plus. /li /ul h3Additional Information /h3 ul liWhy join us? Because we offer reasons such as: /li liFlexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more. /li liGrowth Opportunities:



You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills. /li liFree Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel". /li liPartner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon. /li liWork from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program. /li liAttractive holidays package including your birthday Advertising Day off plus some additional days off. Rest is also important! /li liWell-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others. /li /ul pEmployee benefits are an integral part of the company’s annual compensation package. These benefits are subject to the company’s current policies and guidelines and may be modified, updated, or adjusted at the company’s discretion to reflect organizational needs, regulatory requirements, or business conditions. /p pWe are certified as a Great Place to Work; your happiness and providing you with an outstanding experience means a lot to us. /p pHere at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law. /p pIf you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you. /p pAll employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas. /p /p #J-18808-Ljbffr

📌 Brand & Social Strategist (Barcelona)
🏢 Publicis Groupe España
📍 Barcelona