ph3Product Marketing Specialist /h3 pJoin IE University’s School of Architecture and Design in Madrid (IE Tower) to develop and execute marketing strategies for architecture and design programs. /p h3Responsibilities /h3 ul liDevelop and execute marketing strategies for the School's portfolio of architecture and design programs. /li liCreate compelling marketing content across multiple channels, including web, email, presentations, brochures, landing pages, video briefs, and social media. /li liDefine clear program messaging and value propositions while ensuring consistency across all marketing touchpoints. /li liCoordinate the development of commercial materials to support general recruitment efforts. /li liIn collaboration with the School Marketing Manager, support the monitoring of program performance across the full recruitment funnel, reviewing dashboards and KPIs to identify trends, conversion gaps, and potential risks. /li liTranslate marketing and recruitment data into actionable insights, proactively identifying bottlenecks and recommending optimization initiatives together with Digital Marketing, Admissions, and Recruitment teams. /li liSupport annual marketing planning by defining recruitment milestones, communication priorities, and campaign roadmaps for each program. /li liContribute to forecasting discussions and regular performance reviews, helping identify opportunities to maximize recruitment results throughout the year. /li liManage multiple marketing projects, ensuring timely delivery and high-quality execution. /li liCollaborate with Academic, Admissions, Digital Marketing, Brand, Design, Recruitment teams, and external agencies to deliver integrated marketing initiatives aligned with business objectives.



/li liSupport the planning and execution of recruitment campaigns, events, webinars, and product launches. /li /ul h3Qualifications /h3 ul liMaster's degree in Marketing, Communications, Business, Design, Architecture, or a related field. /li li2‑4 years of experience in product marketing, brand marketing, or a similar role. /li liExcellent communication, writing, and storytelling skills. /li liStrong project management, organizational, and analytical skills. /li liProactive and solution‑oriented mindset, with the ability to anticipate challenges, identify opportunities, and drive continuous improvement. /li liStrong sense of ownership and accountability, with the ability to independently move projects forward while collaborating effectively with cross‑functional teams. /li liGenuine interest in architecture, design, creativity, and higher education. /li liFluent in English and Spanish. /li /ul h3Preferred Skills /h3 ul liA keen eye for design, visual communication, and brand consistency, with an understanding of design systems. /li liCurious, commercially minded, and proactive, always looking for opportunities to improve marketing performance. /li liAbility to challenge the status quo, think strategically, and confidently present recommendations supported by data and market insights. /li liFamiliarity with digital marketing, CRM platforms, marketing analytics, and social media best practices. /li liComfortable working in a fast‑paced, international environment and adapting to changing priorities. /li /ul pAt IE University, we actively promote equal opportunities in recruitment processes and access to employment, always ensuring the absence of gender, sexual orientation, religion, age, ethnic origin, or disability bias throughout the entire selection process. /p /p #J-18808-Ljbffr

📌 Product Marketing Specialist (Madrid)
🏢 Ie University
📍 Madrid