ph3bWho We Are /b /h3 pVML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award‑winning work for blue chip client partners including AstraZeneca, Colgate‑Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca‑Cola Company, and Wendy’s. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. /p h3bAbout WPP /b /h3 pWPP is the trusted growth partner for the world’s leading brands. We unite cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. /p pVML is a global creative company that builds genuine relationships between brands and people, putting technology at the service of creativity. /p pOur Strategic team is looking for a bStrategy Planner /b to join us in bMadrid /b. /p pWe’re searching for someone with strong strategic thinking, a sharp cultural eye, and a genuine interest in social platforms, digital behaviors and what’s happening right now. /p pThis role is ideal for a planner who thinks bsocial‑first /b, understands how ideas live and grow on platforms, and can also connect that thinking to broader bomnichannel / 360º campaigns /b.



/p pA key part of the role involves bstructuring strategic narratives, building decks and presenting strategy /b both internally and to clients. /p h3Your role will include… /h3 ul liResearching bculture, consumer behaviors, trends and emerging signals /b, with a strong focus on digital and social ecosystems. /li liTranslating insights from research, platforms and culture into bclear strategic opportunities /b. /li liPreparing benchmarks and competitor analysis, understanding how brands show up across bonline and offline touchpoints /b. /li liWriting bcreative briefs /b that clearly frame the strategic challenge and inspire strong ideas. /li liDefining and developing bomnichannel strategic proposals /b, grounded in consumer truths and journeys, with social often acting as the starting point. /li libStructuring strategic narratives and building clear, compelling decks /b, both for internal alignment and client‑facing presentations. /li libPresenting strategy internally and to clients /b, explaining thinking in a clear, confident and persuasive way. /li liSupporting the development of bstrategic presentations /b for local and international clients. /li liTracking the effectiveness of strategies and helping optimize them when needed, working with bbrand and performance KPIs /b. /li liManaging a variety of projects (national, international, B2C, B2B). /li liCollaborating closely with different teams: bCreativity, Social Media, Content, Data, Performance /b. /li /ul h3We’d love it if you have… /h3 ul liA degree in Advertising, Marketing or a related field. A postgraduate degree in Strategic Planning or Digital Strategy is a plus. /li lib3–4 years of experience /b as a Strategist / Planner in an agency,



brand consultancy or marketing department. /li liStrong bresearch skills /b, including desk research and familiarity with qualitative and quantitative methodologies. /li liA solid understanding of bsocial platforms, formats and trends /b, and how brands can participate meaningfully in them. /li liInterest in bdigital culture, technology updates and platform evolution /b. /li liStrong bpresentation skills /b: ability to structure decks with a clear narrative, prioritize ideas and communicate strategy effectively. /li liConfidence presenting bboth internally and in front of clients /b, adapting tone and depth depending on the audience. /li libLanguages: /b Spanish (native or fluent) and bEnglish (advanced / proficiency level – mandatory) /b. /li /ul h3This role is for you if you… /h3 ul liAre naturally bcurious /b about culture, people, platforms and what’s new. /li liEnjoy connecting binsights, creativity and business goals /b. /li liHave initiative, critical thinking and a proactive mindset. /liliFeel comfortable turning complex thinking into bsimple, clear stories /b. /li liWork well in collaborative, multidisciplinary teams. /li liWant to keep learning and growing as a strategist. /li /ul h3What we offer… /h3 ul liA collaborative, creative and open‑minded environment. /li liThe opportunity to work with bleading local and international brands /b. /li liA adaptable work model based on self‑responsibility (3 days in the office / 2 days remote). /li liTraining designed for both professional and personal development. /li liFlexible compensation options (restaurant card, transport card, nursery check). /li liNo dress code, come as you are. /li /ul pWPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. /p /p #J-18808-Ljbffr

📌 Strategy Planner - Social (Madrid)
🏢 Vml
📍 Madrid