Job Description

Mission
Reporting to the Growth Director, own the direct digital channel — traffic, funnel and conversion.

Build the digital acquisition engine for the Spain launch and the playbook that scales it to subsequent markets.

Scope

Spain at launch; multi-market as the venture expands.

The role is central in scope: one digital engine serving all markets, based in Madrid.

Essential responsibilities

- Own paid acquisition end to end: search, social, comparison-site listings — budget, targeting, creative testing, optimisation
- Own website and app conversion: the signup flow, A/B testing roadmap, cart-abandon recovery, campaign landing pages
- Own the referral channel: mechanics, incentives, tracking — build referral into a growing share of new customers
- Own experimentation end to end: A/B and proposition testing across segments, messages and channels — test design, attribution and readout.

Your reads steer the budget
- Define lifecycle journey requirements — onboarding, upsell, churn-prevention,



abandon-recovery — specifying triggers, segments and success metrics for the CRM team to build
- Define funnel requirements into the digital team, working with the business Product Owner
- Document the acquisition playbook as a replicable asset for the markets that come next

Qualifications

- 6–8 years digital-first B2C growth experience gained in energy or utilities.

Another regulated switching market, fintech and subscription backgrounds could be also considered
- Experience operating across markets or scaling a playbook internationally is highly appreciated
- Strong analytical depth: comfortable owning attribution and experiment design.
- Experience specifying lifecycle/CRM journeys
- Experience operating across markets or scaling a playbook internationally is highly appreciated
- Fluent Spanish and English

Required Skill Profession

Sales Representatives, Services

📌 Digital Sales & Performance Lead (Madrid)
🏢 Met Group
📍 Madrid