Functions Important laboratory,located in Madrid needs to incorporate in its staff a person in the Marketing area.

Professional focused on integrating scientific evidence into marketing strategies, aiming to maximize product positioning and its impact on clinical practice.

Strategy and Planning * Definition and implementation of medical marketing plans * Market, competitor, and clinical trend analysis * Identification of growth and positioning opportunities Scientific Communication and Positioning * Translation of clinical evidence into clear and differentiated messages * Development of scientific claims and key messages * Ensuring regulatory compliance across all communications Materials and Campaigns * Creation and validation of promotional and scientific materials * Design of multichannel campaigns (digital and in-person) * Adaptation of content to different healthcare professional profiles Cross-functional Collaboration * Alignment of scientific strategy with commercial objectives * Training of the sales force on product and scientific messaging KOL Engagement * Identification and collaboration with key opinion leaders * Participation in advisory boards and strategic projects * Integration of clinical insights into marketing strategy Analysis and Results * Monitoring of KPIs, campaigns, and product performance * Impact assessment and strategy optimization * Market share and trend monitoring Training and Scientific Activities * Participation in congresses, symposiums, and medical events * Support for continuing medical education initiatives A results-driven approach focused on connecting science and strategy to deliver real value to healthcare professionals and patients. * Degree in medicine, pharmacy or health Sciences. * Extensive knowledge and management of allergic diseases, immunotherapy or, failing that, respiratory diseases. * Post-graduate training in Medical Scientific Liason of the Pharmaceutical Industry is valued. * Experience of at least 2 years in similar functions within a medical department in a pharmaceutical company, experience in allergic or respiratory diseases is an asset. * Knowledge of sales and commercial management. * Highly fluent spoken English and written. * Proficiency in office automation (spreadsheets, word processors, internet, databases, etc.) at user level. #J-18808-Ljbffr

📌 Medical Marketing (España)
🏢 DIATER
📍 España