We’re searching for a senior leader to obtain the Head of Sports CRM role. In this role you will shape and execute the full Sports CRM vision – from segmentation strategy and personalised engagement to retention performance across global markets. This role is perfect for someone who understands the complexity of sports calendars, thrives on real-time decision-making, and knows how to turn fan behaviour into commercial results.

The position is opened in two locations - Valencia, Spain and Warsaw, Poland (relocation is provided by the company).

Responsibilities:

- Build a sports-first engagement strategy that reacts to real events, odds shifts, competitions and local market specifics.

- Drive lifecycle optimisation and player retention for high-volume sports audiences across brands and GEOs.

- Create advanced segmentation and predictive models tailored to sports behaviour, frequency, risk, and value tiers.

- Oversee sports promotional architecture – calendars, bonus logic, automated journeys, risk and regulatory constraints.

- Introduce automation and scalable playbooks so teams can act fast during peak events without sacrificing quality.

- Coach and expand a strong CRM function – analysts, execution specialists and regional coordinators.

- Build tight collaboration with Trading, Product, BI,



and Marketing to maximise cross-team impact.

- Own CRM performance KPIs and continuously improve through experimentation and clear reporting.

Requirements:

- 5–7+ years in CRM, ideally with significant Sportsbook exposure in .com markets.

- Strong command of:

- segmentation and predictive modelling

- AB/Multivariate testing

- promotion personalisation

- performance analytics / KPI ownership

- Experience leading large and distributed teams (20+), including mentoring and capability building.

- A proactive, operational mindset – strong ownership, fast execution, and a drive to improve what doesn’t work.

- Ability to communicate clearly with both technical and commercial stakeholders.

- Solid background in process improvement and scalable CRM tooling.

- English level: Upper-Intermediate or higher.

What’s in it for you:

- Full control over Sports CRM strategy in a multi-brand, international environment.

- The chance to build general frameworks that influence millions of sports bettors.

- Competitive package and relocation support to Spain/Poland.

- A culture that rewards initiative, collaboration, and data-driven decision-making.

- Clear growth opportunities in a fast-scaling business.

📌 Head of Sports CRM (Barcelona)
🏢 Importante grupo
📍 Barcelona