The Role

We're hiring a Head of Performance Marketing to take full ownership of paid media across Meta, Google, TikTok, and Snapchat. You'll manage the budget, build and optimize campaigns, and turn a working organic growth engine into a scalable, profitable paid acquisition channel. Creative assets are supplied by the founders and brand team. your job is to brief, test, and continuously feed the machine with what the data tells you, then act on it. You'll report directly to the CEO. This is a build-it role, not a maintain-it role.

What you'll own

- Full-funnel paid media strategy and execution across Meta Ads, Google Ads, TikTok Ads, and Snapchat Ads — campaign structure, audience strategy, bidding, budget allocation
- Budget management and scaling — you'll own a growing monthly ad budget, with clear authority to scale spend further as blended MER/ROAS justifies it
- Creative testing and briefing — you won't produce the creative, but you'll own the testing framework: what hooks, angles, and formats to test, and how fast we iterate based on performance
- Tracking and measurement integrity — pixel/conversions API health, UTM discipline, and making sure what the platforms report matches actual revenue performance. We need someone who treats "trust but verify" as a default, not an afterthought
- Reporting and forecasting — CAC, ROAS, MER, LTV:CAC, blended vs. channel-level performance, and translating that into a clear scaling or pullback recommendation each month
- Channel expansion — Evaluate and test new platforms, formats, and international markets
- Agency and freelancer coordination — we work with specialist support (e.g. TikTok creative strategists),



and you'll brief and manage those relationships

What we're looking for

- 4+ years of hands-on paid media experience, with real, demonstrable ownership of budget and results.
- Prior experience in DTC FMCG/CPG is required. You understand how paid acquisition behaves in a physical-product, repeat-purchase business — not B2B SaaS or lead-gen
- Cosmetics or beauty experience is a strong plus, but not a dealbreaker if your FMCG DTC track record is solid
- Deep, current hands-on fluency in Meta Ads Manager and Google Ads. TikTok ads and Snapchat ads experience is a bonus
- Comfortable operating with the speed and ownership of a startup — proven ability to scale spend responsibly without proportionally growing waste
- Data-fluent: comfortable in GA4/PostHog-style analytics, spreadsheets, and dashboards, and able to reconcile platform-reported numbers against vigente revenue
- Experience navigating ad platform policy for sensitive or health-adjacent categories is a genuine plus — Meta and TikTok apply extra scrutiny to before/after imagery, personal-attribute targeting, and health-condition-adjacent claims, all of which are directly relevant to what we sell
- Startup mentality: high ownership, comfortable without a big team or endless approval chains around you

Compensation & what we offer

- Competitive salary, benchmarked to the Belgian market for a senior performance marketeer
- Real budget authority and creative-testing autonomy from day one
- A genuine seat at the table — this isn't a role buried under three layers of marketing management; you report to the CEO
- Room to grow to Chief Growth Officer

📌 Head performance marketing (España)
🏢 Aspilon Cosmetics
📍 España