Lead, Market Activation (Spain)

Location: Spain (field-based, home/travel mix)

Reporting to: Head of Category and Commercial Marketing

About Us

Curaleaf International is shaping the future of cannabis through its commitment to research and product excellence. Powered by a strong presence at all stages of the supply chain, its unique distribution network throughout Europe, Canada and Australasia brings together pioneering research with cutting‑edge cultivation, extraction, and production. Amidst a rapid growth trajectory, the emphasis on quality and expertise aims to ensure the delivery of safe and legal cannabis.

Curaleaf International's network includes a clinic, pharmacy, and laboratory in the UK; cultivation and EU‑GMP processing facilities in Portugal; an EU‑GMP processing, quality assurance and research site in Spain; Four20 Pharma wholesaler and distributor in Germany; a Polish wholesaler and clinic; and the EU‑GMP producer Northern Green Canada.

The opportunity

Following the introduction of Spain's new regulatory framework for standardised cannabis preparations (Royal Decree 903/2025) and Curaleaf's first product registrations in the market, Spain is a significant growth opportunity—and it needs someone on the ground to bring it to life, compliantly and commercially.

This is a rare chance to own the in‑market activation of a newly opened market from day one. You'll translate category and brand strategy into local execution: building awareness, clinical understanding and availability of Curaleaf's standardised cannabis preparations across the hospital pharmacy channel and specialist prescriber community—always within the boundaries of the Spanish regulatory framework.

What You'll Do

- Own the local go‑to‑market plan for Curaleaf's registered preparations in Spain, turning category and brand strategy into a market‑specific activation calendar
- Build and maintain relationships with hospital pharmacies,



specialist physicians and key healthcare stakeholders across the evaluation, prescription and dispensing pathway
- Develop and execute hospital access plans across priority institutions—decision‑makers, procurement pathways, formulary requirements
- Adapt central marketing assets for local relevance, language and regulatory requirements
- Act as Curaleaf's eyes and ears in Spain—tracking competitor activity, prescriber sentiment and regulatory developments
- Coordinate closely with Medical, Regulatory and Compliance to ensure every activity is fully compliant before it goes live
- Partner with our national distribution partner to support product availability and operational readiness

What You'll Bring

- 5+ years' experience in Commercial Marketing, Market Access, Hospital Account Management, Specialty Care, Commercial Excellence or Launch Excellence within the Spanish pharmaceutical industry
- A demonstrable track record of executing product launches and activations in‑market—not just planning them
- Experience engaging healthcare professionals and/or the pharmacy channel, with a clear understanding of compliant promotion of prescription‑only products
- Strong commercial instinct—able to prioritise activity and budget against impact, and evidence return
- Fluent Spanish and English, with strong knowledge of the Spanish healthcare system and hospital environment
- Experience navigating hospital procurement processes is highly desirable

You are

A builder, energised by launching something new in a market that's only just opening. Commercially sharp and compliance‑minded in equal measure. Relationship‑led, credible with clinicians and pharmacists. Independent and hands‑on — you can own a market and deliver without step‑by‑step management.

What We Offer

- A competitive compensation package
- Annual performance bonus
- Local benefits

Curaleaf International is committed to a diverse and inclusive workplace. We value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings.

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📌 Market Activation Lead (Madrid)
🏢 Curaleaf International
📍 Madrid