About Valeria
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Valeria is building the future of HR and payroll in Spain. We're an AI-native platform that automates contracts, payroll, and compliance for companies with high employee turnover (hospitality, delivery, events, agriculture). We're rethinking how an entire industry works—moving from manual, error‑prone processes to intelligent automation.

We're a fast‑growing startup backed by top investors, disrupting a €5B+ industry that's still stuck in spreadsheets and legacy software.

Your Role

You'll be the first human touchpoint for prospects at Valeria. Marketing brings them into the funnel—you're the one who opens the real conversation. You'll own the top of the funnel: researching accounts, running outbound sequences, qualifying leads, and booking the meetings that turn interest into revenue.

Be the first point of contact for inbound leads and outbound prospects—primarily in hospitality, logistics, events, and agriculture.

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- Run personalized outbound sequences across cold calls, LinkedIn, and email—not templated spray‑and‑pray

- Qualify leads based on ICP criteria and book meetings for the AE

- Work closely with marketing and the AE to align on messaging, targeting, and what resonates with buyers

- Test and iterate on outreach strategies—share what works, kill what doesn’t

- Keep CRM data clean and accurate so pipeline is always trustworthy

- Feed market insights back to the team: objections, competitor mentions, buying signals

Who You Are
Required

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- 1–2 years of experience in sales, BDR, or a customer‑facing role—we care more about drive than years

- Excellent communication skills in Spanish—you can open doors, handle objections, and build rapport fast

- Hunter mindset: curious, resilient, and motivated by hitting targets

- Comfortable with rejection—you treat every "no" as data, not a defeat

- High ownership and bias to action: you don't wait to be told what to do

Highly Valued

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- Catalan fluency (many of our target customers are Catalonia‑based)

- English proficiency (useful for internal communication and future expansion)

- Experience selling or working in HR, payroll, or operations‑heavy environments

- Familiarity with tools like HubSpot, Salesforce, Apollo, or similar

- Background in high‑turnover industries (hospitality, logistics, staffing)—you understand the pain we solve

What Makes you a great fit

You get energy from picking up the phone. You write outreach that actually gets replies—because it's specific, relevant, and human. You're coachable but don't need hand‑holding. You want to grow into a closing role and you know this is the best way to get there. xqbhyrx You care about the problem Valeria is solving, not just the quota.

What We Offer

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- Competitive compensation : €25,000 (fix) + €10,000 (variable uncapped) gross salary

- Free lunch when you're at the office thanks to Kombo & Nora

- Versátil remuneration with Coverflex

- Flexibility : Hybrid setup (HQ in Barcelona), 60 days/year remote work from anywhere

- Unlimited vacation days — take the time you need, no counting days

#J-18808-Ljbffr

📌 Sales Development Representative (SDR) - Spanish Native (Barcelona)
🏢 ValeriaHR
📍 Barcelona