Experteer Overview
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In this role, you will shape integrated channel strategies across EUCAN and international markets to connect paid, owned, earned, and emerging channels. You’ll translate business priorities into connected recommendations and work with cross-functional teams to align channel efforts with brand goals. You will help evolve our digital presence in response to AI-enabled discovery and changing customer behavior, driving measurable business outcomes. This position sits within the AI for Commercial organization, offering impact at scale and alignment with AstraZeneca’s mission to advance life-changing medicines. You will collaborate across regions to build scalable frameworks and governance that n
Compensaciones / Ventajas
• Develop integrated channel strategy across markets, linking paid, owned, earned, and emerging digital channels to business objectives
• Support customer engagement planning to move from channel silos to journey-based planning for healthcare professionals and patients where relevant
• Collaborate with cross-functional teams to align channel strategy with portfolio and brand priorities
• Propose evolution of AstraZeneca's digital presence in response to AI-enabled discovery, search evolution, and authoritative content
• Create channel strategy frameworks, playbooks, and governance to improve consistency and scalability




• Contribute to planning and investment decisions by analyzing channel mix, prioritization, and budget allocation based on data and goals
• Work with analytics to develop measurement frameworks and KPIs, supporting optimization
• Identify and evaluate innovation across media models, digital experiences, content distribution, personalization, and AI-enabled engagement
• Coordinate with internal and agency partners and provide day-to-day support for channel strategy workstreams
Responsabilidades
• Bachelor's degree
• Experience in channel strategy, omnichannel strategy, paid media, web, CRM, or digital customer engagement
• Experience managing multi-market media campaigns with agency partners and local markets
• Experience supporting cross-functional strategic initiatives in a complex, xqbhyrx matrixed organization
• Strong understanding of how channels work together across the customer journey (media, web, search, content, CRM, digital engagement)
• Ability to translate business and customer needs into clear recommendations and actionable plans
• Experience with measurement, KPI development, and data-driven decision making
• Strong stakeholder management, communication, and collaboration skills
Requisitos principales
• in-person collaboration three days a week
• hybrid/office-flexible working model
• diversity and inclusion commitments
• opportunity to influence across regions
• role with impact on digital strategy and customer engagement
• progressive, inclusive workplace culture

📌 Associate Director, Channel Strategy (Barcelona)
🏢 AstraZeneca
📍 Barcelona