Experteer Overview
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As Marketing Lead for the CHIPS markets in EMEA, you will steer the end-to-end development and activation of regional marketing campaigns. You’ll tailor campaigns to diverse cultural and economic landscapes, working closely with dealers, media, and partners to drive growth and brand affinity. You’ll optimize performance across paid, social, earned, and email channels, focusing on ROI and budget discipline. This role offers visibility across cross‑regional teams and a chance to shape Harley‑Davidson’s market presence in Europe, the UK, and beyond.
Compensaciones / Beneficios
• Develop and own implementation of regional marketing plans, campaigns, and assets (paid media, social, earned media, email)
• Lead organization and execution of marketing events across trade, community, and consumer audiences
• Develop and distribute dealer marketing plans and assets
• Monitor, analyze, and optimize campaign performance; track metrics and ROI to meet objectives
• Manage the marketing budget and ensure cost-effective spend
• Collaborate with Dealer network and Field Sales Team to maximize impact




Responsabilidades
• Significant experience in marketing campaign creation and activation across multiple countries
• Strong understanding of digital-first omnichannel approach
• Excellent interpersonal skills and ability to build collaborative relationships
• Proactive, results-oriented; able to work independently and in teams
• Strong organizational and time-management skills; multitasking ability
• Experience maintaining relationships with media, influencers, and industry partners
• Complex budget management
• xqbhyrx Agency/supplier management; multiple agency relationships
• Typically requires at least 6 years of related experience
• Proficient English and German, with ability to influence without authority
• Experience with global and regional brand marketing and adapting to new markets; agency or direct experience
Requisitos principales
• annual bonus programs
• employee discounts on motorcycles and related products
• inclusive compensation package
• general merchandise discounts
• opportunity to shape iconic brand in a global market

📌 Marketing Lead (Barcelona)
🏢 Harley-Davidson
📍 Barcelona