Experteer Overview
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In this global role, you will shape demand generation for a Payhawk platform product, directly supporting the CMO in building scalable campaigns. You will design and run cross-functional, insight-driven strategies to drive pipeline, MRR, and named-account engagement at scale. You’ll lead a GTM Pod, own budget decisions, and optimize ABM-powered growth across markets. Your work will blend strategy with hands-on execution to rapidly test, learn, and refine campaigns that deliver ROI and meaningful business impact.
Compensaciones / Ventajas
• Define and execute demand-generation strategy for new business and expansion motions
• Lead a cross-functional GTM Pod and steer marketing initiatives with decision-making on ROI and spend
• Own and allocate budget to maximize cost-efficiency and channel performance
• Architect ABM strategy, personas, targeting, and campaign structure aligned to Named Accounts
• Design and maintain ABM funnel progression rules and account-based playbooks
• Launch fast, test relentlessly, and refine campaigns based on data-driven feedback
• Create campaign assets (ads, emails, landing pages) and collaborate with Content Team for localization




• Orchestrate multi-channel campaigns (digital ads, outbound email, gifting) and leverage AI-powered personalization
• Measure performance analytics, report ROI, and identify opportunities for optimization
• Codify effective approaches into repeatable global-scale playbooks
• Align with BDRs and AEs to ensure timely follow-up and pipeline conversion
Responsabilidades
• 5+ years of Demand-Gen experience in B2B SaaS or fintech
• Proven ability to develop marketing strategies supporting an outbound motion
• Track record of generating demand with Enterprise accounts
• Experience building xqbhyrx global one-to-many ABM campaigns and programmatic marketing
• Growth mindset with high-volume experimentation to improve marketing effectiveness
• Hands-on approach: copywriting, landing pages, testing new tools
• Strong leadership, communication, and collaboration skills
• Fluent in English
• Willingness to work from the office 4 days per week
Requisitos principales
• 30 days of paid time off
• 12 work-from-anywhere days
• exchange policy to another Payhawk office
• health and fitness membership
• two company on-sites per year
• monthly commuting allowance of 150EUR

📌 Global Demand Generation Manager (Barcelona)
🏢 Payhawk
📍 Barcelona