Experteer Overview
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As Global Content Marketing Manager, you will shape Freightos’ content strategy across products, audiences, and regions to generate pipeline and revenue. You’ll translate business goals into scalable, multi-channel acquisition programs and collaborate with product marketing, growth, SEO, sales, and leadership to drive measurable impact. The role blends strategic planning with hands-on execution in a fast-moving environment, emphasizing experimentation and data-driven optimization. You’ll own content initiatives that support integral growth and thought leadership, helping to position Freightos as a market leader.
Compensaciones / Beneficios
• Own Freightos’ global content strategy across multiple products, ICPs, and regions aligning with GTM priorities and revenue goals
• Develop content roadmaps and identify growth opportunities from market trends, customer insights, and performance data
• Support Growth Managers in ideation, launch, and optimization of integrated GTM campaigns focused on acquisition, engagement, conversion, and revenue impact
• Oversee creation and distribution of reports, webinars, customer stories, landing pages, emails, thought leadership, videos, and sales enablement assets across organic, paid, SEO, social, email, partner,



and outbound channels
• Ensure consistent messaging, positioning, brand alignment, and content quality across channels, regions, and buyer journey stages
• Design and implement AI-driven content workflows and automation to scale production, translation, and distribution across global markets
• Track and optimize performance via data-driven insights, SEO analysis, conversion tracking, A/B testing, and experimentation
• Collaborate cross-functionally with product marketing, sales, customer success, paid media, design, operations, and research to scale thought leadership and campaigns
Responsabilidades
• 5+ years in content marketing across products, audiences, and regions
• Experience in xqbhyrx demand generation or integrated campaign management in B2B SaaS or tech
• Proven ability to develop and execute strategic multi-channel content and acquisition programs
• Strong GTM, funnel optimization, and content-driven acquisition understanding
• Excellent English writing and storytelling; data-driven with strong analytics
• Experience editorial planning across multiple products/audiences/regions
• Strong project management in fast-paced environments
• Hands-on cross-functional collaboration with product marketing, growth, SEO, paid media, design, and sales
• Self-starter with ownership and accountability
Requisitos principales
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📌 Global Content Marketing Manager (Barcelona)
🏢 Freightos
📍 Barcelona