Experteer Overview
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In this role you will lead Scopely’s Barcelona-based Performance Marketing team for a new casual mobile game, driving general user growth and scalable acquisition. You’ll shape UA strategy across pre-launch to live operations, partnering with cross-functional teams to align with game positioning and business goals. Expect an emphasis on analytics, experimentation, and ROI-driven decisions to maximize long-term value. This is a high-impact leadership role in a fast-growing mobile gaming ecosystem with a strong emphasis on collaboration and mentorship.
Compensaciones / Beneficios
• Lead the Barcelona performance marketing team for a new unannounced title
• Develop and execute global UA strategies from pre-launch through live ops
• Define KPIs and measurement approaches with Analytics; implement improvements to BI and predictions
• Mentor and coach UA managers to close gaps and optimize campaigns
• Drive experimentation across major UA channels (e.g., Meta, Google, TikTok, networks) and craft new acquisition funnels
• Partner with Product, Finance, Analytics, Marketing Creative,



and Data Engineering to align UA with game positioning and lifecycle goals
• Drive insights on campaign performance and forecast decision-making with Data Science teams
• Collaborate to enhance creative strategy, marketing tech, automation, and fraud prevention
• Manage multi-million-dollar marketing budgets with focus on ROI and LTV
Responsabilidades
• 8+ years in performance marketing / user acquisition, preferably in mobile gaming or consumer apps
• 4+ years of people management experience
• Strong analytical mindset with attribution, incrementality testing, xqbhyrx LTV modeling, and forecasting experience
• Proficiency with major platforms (Meta, Google, TikTok, programmatic networks)
• Proven track record of launching and scaling new products
• Excellent leadership, communication, and stakeholder management skills
• Experience managing large multi-channel budgets and driving incremental volume
• Ability to drive automation, marketing tech stack improvements, fraud prevention, or analytics improvements
• Nice-to-have: experience with match-3, puzzle or casual mobile games
Requisitos principales
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📌 Performance Marketing Director (Barcelona)
🏢 Scopely
📍 Barcelona