¿Dónde vas a trabajar?
Si desea saber un poco más sobre esta oportunidad, o está considerando presentar su candidatura, por favor, lea la siguiente información del puesto.
The purpose of this role is simple:
To design, build and lead a world-class admissions and growth function that consistently attracts more high-quality families, increases student enrolment, strengthens the school´s brand and creates an outstanding admissions experience.
This is not a traditional Head of Admissions position.
We are looking for a commercially minded leader capable of integrating Admissions, Marketing, CRM, Digital Strategy, Artificial Intelligence and Automation into one high-performing growth engine.
Success will be measured through measurable business results rather than activity.
¿Qué harás en tu nuevo puesto?
Key Responsibilities
Admissions Strategy
- Lead the entire admissions journey from first enquiry to enrolment.
- Improve every stage of the admissions funnel.
- Design scalable admissions processes and procedures.
- Create an exceptional experience for prospective families.
- Increase enquiry-to-visit conversion rates.
- Increase visit-to-enrolment conversion rates.
- Improve admissions response times.
- Develop a culture of continuous improvement throughout the admissions process.
Marketing & Lead Generation
Develop and execute a comprehensive marketing strategy to increase both the quantity and quality of admissions enquiries.
Responsibilities include:
- SEO strategy.
- Local SEO.
- Website optimisation.
- Conversion Rate Optimisation (CRO).
- Google Ads.
- Meta advertising.
- Digital campaigns.
- Content marketing.
- Email marketing.
- Brand awareness campaigns.
- Lead generation strategies.
- Referral programmes.
- Partnerships.
- Event marketing.
- Reputation management.
The successful candidate should understand how every marketing activity contributes to admissions growth and return on investment.
Brand Strategy
- Strengthen the school brand positioning.
- Ensure consistency across every communication channel.
- Improve the school's digital presence.
- Develop compelling messaging.
- Enhance storytelling.
- Increase brand awareness amongst both local and international families.
- Position the school as one of the leading international schools in Spain.
CRM & Sales Process
Own and optimise the school's CRM and admissions pipeline.
Responsibilities include:
- CRM implementation and optimisation.
- Lead qualification.
- Pipeline management.
- Marketing automation.
- Sales automation.
- Lead nurturing.
- Reporting dashboards.




- KPI reporting.
- Admissions forecasting.
- Data quality.
- Customer journey optimisation.
Artificial Intelligence & Automation
Artificial Intelligence will play a central role in the future growth of the school.
The successful candidate should already have practical experience implementing AI solutions that improve efficiency, scalability and commercial performance.
Examples include:
- AI-powered lead generation.
- AI-assisted SEO.
- AI content generation.
- AI-powered social media management.
- AI-assisted marketing campaigns.
- AI-driven email nurturing.
- AI chatbots.
- AI customer support.
- AI agents for admissions.
- Workflow automation.
- Process automation.
- CRM automation.
- Prompt engineering.
- Knowledge management.
- Business process optimisation using AI.
We are looking for someone who actively embraces emerging technologies and continuously identifies opportunities to automate repetitive tasks and improve operational efficiency.
Digital Presence & Content
Lead the school's digital strategy across all channels.
This includes:
- Website strategy.
- Social media strategy.
- Content planning.
- Photography and video direction.
- Copywriting.
- Email communications.
- Digital campaigns.
- Community engagement.
- Analytics.
- Performance optimisation.
Analytics & Performance
The candidate should be highly data-driven.
Responsibilities include:
- Building dashboards.
- Tracking KPIs.
- Measuring ROI.
- Analysing conversion funnels.
- Campaign analysis.
- Forecasting.
- Continuous optimisation.
Leadership
- Lead and develop the Admissions team.
- Work closely with the CEO.
- Collaborate with the Principal and academic leadership.
- Coordinate external agencies and suppliers.
- Build a culture of accountability and continuous improvement.
¿A quién buscamos (H/M/D)?
Experience
- 5-8 years of relevant experience.
- Proven track record of delivering measurable commercial growth.
- Experience building or improving admissions, sales or customer acquisition functions.
- Strong digital marketing experience.
- Strong CRM experience.
- Experience implementing business processes.
- Team leadership experience.




Technical ExpertiseThe ideal candidate should have strong knowledge of:
- SEO.
- Local SEO.
- Google Analytics.
- Google Ads.
- Meta Ads.
- CRM platforms (HubSpot, Salesforce or similar).
- Marketing automation.
- Email marketing.
- Lead generation.
- Funnel optimisation.
- Social media strategy.
- Content marketing.
- Branding.
- Website optimisation.
- AI tools.
- AI workflows.
- AI agents.
- Automation platforms.
- Data analytics.
- Microsoft Excel.
Knowledge of Power BI, Looker Studio, Zapier, Make, n8n, Claude, ChatGPT, Gemini or similar AI and automation platforms would be highly desirable.
Personal Attributes
- Commercial mindset.
- Entrepreneurial.
- Highly analytical.
- Data-driven.
- Organised.
- Results-oriented.
- Creative.
- Strategic thinker.
- Excellent communicator.
- Curious.
- Innovative.
- Technology enthusiast.
- Proactive.
- Hands-on.
- High level of ownership.
- Continuous learner.
Key Performance Indicators (KPIs)The successful candidate will be accountable for delivering measurable improvements in:
- Number of qualified enquiries.
- Lead quality.
- Website traffic.
- Organic search rankings.
- Website conversion rate.
- Enquiry-to-visit conversion.
- Visit-to-enrolment conversion.
- Overall enrolment growth.
- Cost per lead.
- Cost per enrolment.
- Marketing ROI.
- CRM adoption.
- Admissions response time.
- Family satisfaction.
- Brand awareness.
- Social media engagement.
- Operational efficiency through AI and automation.
¿Cuáles son tus incentivos?
This is a unique opportunity to join a leading private international school and play a pivotal role in shaping its future growth and market positioning. The successful candidate will have the autonomy, visibility and strategic influence to build and lead a best-in-class admissions, marketing and growth function, working closely with senior leadership. The role offers exposure to a broad remit spanning digital marketing, CRM, AI, automation, brand development and commercial growth within an ambitious and innovative environment. It is a full-time, predominantly office-based position, reflecting the collaborative and community-focused nature of the organisation, while offering flexibility when needed to support a healthy work-life balance. xqbhyrx Competitive compensation, significant career development opportunities and the chance to make a measurable impact on the organisation's growth make this an outstanding opportunity for a commercially minded leader.

📌 Head of Growth, Admissions and Marketing - International School (Madrid)
🏢 Michael Page
📍 Madrid