Head of Digital Marketing
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Responsible for driving the general digital marketing agenda from Madrid, leading demand generation, digital transformation, and customer engagement across multiple business units and regions. Owns the digital ecosystem—web, performance marketing, marketing automation, and analytics—and builds a high‑performing team while embedding a data‑driven culture.
Key Responsibilities
- Digital strategy & transformation: Define and execute a global digital marketing strategy aligned with business growth priorities and take full ownership of campaign execution.
- Digital transformation initiatives: Lead initiatives across channels, platforms, and customer journeys.
- Partner with commercial and product teams: Align digital programs with sales objectives.
- Demand generation & performance marketing: Drive qualified pipeline through integrated campaigns (SEO/SEM, paid media, ABM, A/B testing, email, social). Optimize conversion funnels and lead lifecycle management.
- Digital KPIs: Own and report on traffic, engagement, MQLs, SQLs, opportunities, pipeline contribution, and ROI.
- Customer experience & web ecosystem: Oversee global website strategy, UX/UI, personalization, content performance and ensure consistent, high‑quality digital experiences.
- Marketing technology & data: Own and evolve the Martech stack (HubSpot, GA4, demand generation tools, etc.), leverage data for performance improvement, and implement scalable tracking, attribution, and reporting frameworks.
- Leadership & stakeholder management: Build, lead,



and develop a global digital marketing team based mainly in Madrid; collaborate with regional marketing teams, product marketing managers and business counterparts; manage external agencies and technology partners.
Qualifications
- Bachelor’s degree in Business or Marketing.
- 10+ years of digital marketing experience, with at least 5 years in a leadership role.
- Proven success in B2B marketing, ideally in industrial, engineering, or technology sectors.
- Strong track record in demand generation and digital transformation.
- Hands‑on knowledge of digital campaign set‑up, martech, and AI experience.
- Deep expertise in performance marketing, SEO/SEM, and marketing automation.
- Strong analytical mindset and experience with data‑driven decision‑making.
- Experience managing complex, multi‑region digital ecosystems.
- Familiarity with CRM platforms (e.g., Salesforce) and marketing tools (e.g., HubSpot, Apollo, Cognism, Canva).
- Strategic thinker with a hands‑on approach.
- Strong stakeholder management and communication skills.
- Change agent able to influence across a matrix organization.
- Fluent in English.
Benefits
- Permanent contract.
- Competitive salary plus participation in a variable remuneration system based on personal and financial objectives.
- Meal vouchers.
- Voluntary flexible compensation scheme (health insurance, transport, childcare).
- Opportunity to grow career within a well‑established international company.
- Inclusive and dynamic workplace culture.
Offices location: Nuevos Ministerios (Madrid).
Sulzer is an equal opportunity employer. We are committed to an inclusive environment. xqbhyrx
This opportunity is open until filled.
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📌 Head of Digital Marketing (Madrid)
🏢 E484 Sulzer Pumps Spain
📍 Madrid