Experteer Overview
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In this role you will lead demand generation initiatives for the automotive vertical, planning and executing integrated, multi-channel campaigns that drive qualified pipeline. You’ll work with Sales and cross-functional teams to align programs with revenue goals and industry trends. You’ll build and optimize campaign infrastructure and nurture flows to move buyers through the funnel, and you’ll report on performance to inform optimizations. This position offers the chance to shape how automation and digital transformation accelerate growth in a strategic industry.
Compensaciones / Ventajas
• Plan and execute industry-specific, multi-channel campaigns across email, paid social, digital ads and content syndication
• Build and manage campaign infrastructure: landing pages, content offers, audiences, and nurture tracks
• Maintain an always-on nurture motion and retargeting audiences to move buyers through the funnel
• Partner with Marketing Ops/Sales Ops to ensure leads are correctly routed and lifecycle-managed; review lead quality and fix data issues




• Contribute to lead scoring review and ongoing workflow improvements
• Track, analyze, and optimize campaign performance against KPIs and recommend changes to targeting, creative, and channel mix
• Build dashboards and structured reporting for stakeholders
• Drive creative briefs, asset requests, and production workflows; coordinate approvals with internal and external partners
• Collaborate with Sales to align campaigns to revenue priorities and support pipeline, including webinars/events
• Establish planning cadence, performance readouts, and stakeholder alignment
Responsabilidades
• 3–6 years xqbhyrx in B2B demand generation / growth marketing (Software solutions, SaaS or complex solutions a plus)
• Proven experience executing multi-channel campaigns and optimizing with data
• Knowledge of lead lifecycle concepts (MQL/SQL), nurturing, and audience-based retargeting
• Comfortable partnering with Sales and cross-functional teams to deliver pipeline outcomes
• Strong project management skills
• Marketing automation + CRM familiarity; dashboards/analytics experience (Salesforce, Qlik, MS Office); familiarity with AI tools
Requisitos principales
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📌 Demand Generation Specialist (Barcelona)
🏢 Ptc
📍 Barcelona