03 ago
|
Zynga
|
Barcelona
Experteer Overview
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As Consumer Insights Manager, you drive research that informs Zynga’s portfolio and the broader gaming marketplace. You partner with cross-functional teams, lead end-to-end studies, and translate findings into actionable improvements for live and in-development games. You’ll work hands-on with qualitative and quantitative methods, building trust with internal partners and external vendors. This role offers the chance to shape strategy through rigorous, data-driven insights in a fast-moving mobile gaming environment. You’ll join a collaborative team committed to player-centric product decisions.
Compensaciones / Incentivos
• Design and scope primary research aligned with business objectives
• Execute diverse qualitative and quantitative studies from interviews to segmentation
• Manage relationships with external vendors and internal partners
• Build and maintain high-quality research panels
Responsabilidades
• 4+ years of experience in a custom primary research xqbhyrx function (client or vendor side)
• Proficiency in qualitative and quantitative primary research methodologies
• Experience with survey tools Alchemer and Qualtrics
• Strong interpersonal skills with ability to collaborate with internal and external partners
• Fluent English; Turkish is a plus
Requisitos principales
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📌 Consumer Insights Manager (Barcelona)
🏢 Zynga
📍 Barcelona