Experteer Overview
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As Sr Manager CRM for Marvel Strike Force, you will own the end-to-end CRM strategy and player communications, shaping a cohesive, player-first narrative across all touchpoints. You’ll partner with Product, Live Ops, and Marketing to optimize journeys for engagement, retention, and LTV. You lead creative direction, messaging, and lifecycle campaigns while influencing product decisions in a sprint-based environment. This role offers strategic impact across a globally loved mobile game with a strong community.
Compensaciones / Ventajas
• Own the CRM and lifecycle calendar and align messaging with live ops and feature drops
• Define lifecycle strategies for key segments (new, active, lapsing, VIP, conversion-focused)
• Translate product/live ops plans into actionable communication strategies
• Lead messaging across push, email, in-game surfaces, and other CRM channels
• Write and guide high-quality, performance-driven copy; develop compelling creatives with design
• Maintain brand voice consistency and player-first communication standards
• Build and maintain a library of high-performing templates, subject lines, and assets




• Represent CRM in sprint planning and live ops reviews, advocating lifecycle needs
• Influence feature design to improve reach and effectiveness (onboarding, surfaces, opt-ins)
• Coordinate with Live Ops to align events, offers, and promotions with communication strategy
• Identify data and targeting requirements for personalization and segmentation
• Brief Marketing Operations on campaign builds and success metrics
• Design and prioritize experiments (A/B tests, holdouts, journey optimization) and translate insights into improvements
• Stay connected with the game team through stand-ups, reviews, and live ops planning
Responsabilidades
• 5+ years in CRM, xqbhyrx lifecycle marketing, product marketing, or growth with hands-on execution
• Proven experience in midcore mobile games
• Strong copywriting skills for compelling, high-performing messages
• Experience managing editorial or communication calendars in live service environments
• Comfortable with sprint-based development and influencing product decisions
• Proficiency with CRM platforms (Braze, Iterable) and lifecycle orchestration
• Strong analytical mindset with data-driven strategy and optimization
• Excellent cross-functional communication and stakeholder management
Requisitos principales
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📌 Sr Manager CRM, Marvel Strike Force (Barcelona)
🏢 Scopely
📍 Barcelona