Your mission

About Holidog

Holidog connects millions of pet owners with trusted sitters for boarding, walks, and home visits across Europe. Our ambition is bold: double the company and become the #2 general platform in pet care. We are building a product designed to grow internationally from day one, simplifying pet care at scale.

About the role

We are looking for a senior, product-minded CRO expert to build and own our experimentation engine across Product, Data and Technology. This is not a traditional CRO role. You will:

- Build a structured experimentation system from idea to execution
- Identify the highest-impact growth opportunities across the customer journey
- Challenge product, UX and business decisions using data
- Help teams prioritise what should actually be built

You will work closely with Product, Tech, Design and Leadership in a fast-paced, iterative environment where decisions are driven by experimentation rather than opinion.

About the product & the way we work

- C2C marketplace (web app, mobile app coming next)
- Product fully developed with AI assistance
- Continuous product evolution through short iterations
- No rigid experimentation roadmap — priorities evolve with data and business context
- Multiple teams contributing ideas across Product, Marketing and Operations
- Internal AI tools accelerating analysis, research and product development

Your profile

We are not looking for someone who simply runs A/B tests. We want someone who can:

- Understand the product and business deeply
- Build a scalable experimentation process
- Turn data into clear product decisions
- Balance product, UX, marketing and technical considerations
- Help the company focus on the initiatives that create the highest business impact

Your responsibilities

- Build and own Holidog's CRO operating system
- Create a framework to collect, organise and prioritise ideas across teams
- Define hypotheses, success metrics and experimentation plans
- Identify opportunities across acquisition, activation, conversion,



retention and marketplace performance
- Analyse user behaviour and business performance using data
- Work with Product and Engineering to execute experiments
- Measure results and document learnings
- Challenge product, UX and business decisions when appropriate
- Help teams make better prioritisation decisions based on impact rather than intuition
- Mentor teams on experimentation best practices and contribute to building a strong experimentation culture

Mandatory profile requirements

- Product-Led CRO : Proven experience driving experimentation across product, UX and business challenges, not only marketing funnels or landing pages.
- Data-Driven Decision Making : Strong expertise with analytics tools (GA4, Mixpanel, Amplitude or equivalent), defining KPIs, analysing user behaviour and turning insights into actionable product decisions.
- Experimentation Systems : Proven ability to build scalable experimentation processes, prioritisation frameworks and cross-functional workflows that continuously generate and execute high-impact ideas.

Other requirements

- Senior CRO / Growth / Product profile with strong autonomy
- Strong product mindset
- Excellent analytical skills
- Comfortable working across Product, Engineering, Design and Marketing
- Able to prioritise opportunities based on business impact
- Excellent communication and stakeholder management skills
- Strong people skills with the ability to influence without authority
- Comfortable with ambiguity, changing priorities and rapid iterations
- Experience with marketplaces or complex user journeys is a strong plus
- English fluency required

This role is not suitable if

- You mainly optimise landing pages or paid acquisition funnels
- You only focus on A/B testing without understanding the broader product
- You need fixed roadmaps or detailed specifications before contributing
- You prefer executing requests instead of challenging priorities

We are looking for someone who can build systems, influence decisions and create a culture of experimentation that drives measurable business growth.

Why join us?

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📌 Senior Product-Led CRO Consultant - Freelance (España)
🏢 Hectorkitchen
📍 España