HP Inc. is one of the world's leading technology companies offering an incredible opportunity to grow, innovate, and make a meaningful impact in technology. We value creativity, personal and professional development, and a strong global presence. This role is ideal for a data science leader who can translate business needs into actionable insights and drive AI‑driven marketing strategies.

Role Description

Someone who identifies business needs, aligns with key stakeholders, is passionate about problem solving through the power of ML and AI, seamlessly connects model findings to business strategy, and generates recommendations that fit business reality. Seen as a leader in Marketing and eCommerce data science, solves complex causal inference problems, has experience in test design and measurement, customer segmentation, recommendation systems, MTA, and MMM. Applies advanced subject matter knowledge to solve complex business issues, contributes innovative ideas, coaches less experienced staff, and leads several complex projects. Provides expert guidance and direction for process improvements and establishes policies. Frequently represents the organization to external customers/clients, exercises significant independent judgment, and maintains relationships with stakeholders.

Responsibilities

- Proactively reviews technical literature, learns new methodology, and aligns with Data Science leaders.
- Works with Data Science leaders to develop innovative solutions to existing or new business challenges.
- Identifies business need, aligns with stakeholders, organizes analytics team, seamlessly connects model findings to business strategy, and generates recommendations that fit business reality.
- Defines and implements models to uncover patterns and predictions creating business value and innovation.
- Leads complex cross‑organizational projects involving several Data Scientists.
- Provides guidance,



training and mentoring to less experienced staff members.
- Provides domain‑specific expertise in cross‑organization projects/initiatives.
- Effectively collaborates with Managers, Directors, and senior executives.
- Develops clear presentations for senior decision makers including case for change, options, trade‑offs and recommendation.
- Manages relationships with business partners to evaluate and foster data‑driven innovation.
- Supports the people leader with skills assessment, feedback, hiring criteria/approach.
- Ties insights into effective visualizations communicating business value and innovation potential.
- Maintains proficiency within the data science domain by keeping up with technology and trend shifts; contributes to industry initiatives.

Knowledge & Skills

- Extensive experience using statistics, mathematics, algorithms, and programming languages to solve business problems.
- Experience in test design and measurement, customer segmentation, cleanroom technology, MTA, and MMM.
- Ability to define and create complex models to pull valuable insights, predictions, and innovation from data.
- Effectively and creatively tell stories and create visualizations to describe and communicate data insights.
- Strong analytical and problem‑solving skills.
- Proficient in Python and SQL.
- Excellent written and verbal communication skills; mastery in English.
- Ability to effectively communicate data insights and negotiate options at senior management levels.

Education & Experience

- Bachelor's, master's or Ph.D. degree in Mathematics, Economics, Physics, Computer Science, or equivalent.
- Typically 6–10 years of relevant work experience.

Impact & Scope

- Leads complex, high‑impact initiatives influencing integral marketing investment decisions.
- Regular interaction with senior ICs, managers, directors, and executive leadership.
- Shapes how AI, experimentation, and analytics are operationalized across HP’s digital direct marketing ecosystem.

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📌 Lead Data Scientist, Marketing Advanced Analytics (Barcelona)
🏢 HP
📍 Barcelona