OverviewAt PepsiCo design, we have a saying: “We’re crazy enough to think we can inspire the future.” This is what drives us, in everything we imagine, develop and execute.Design is a strategic general function for PepsiCo that drives business value by leading innovation, creating experiences, and brand engagements. We are one of the first major food & beverage companies to integrate multiple design disciplines—brand design, design thinking, industrial design, design strategy, front-end innovation—into a single group.Our goal is clear: to connect PepsiCo’s food & beverage portfolios, with today’s hyper-connected, networked users and consumers hungry for meaningful, authentic, and relevant brand experiences across multiple touchpoints and regions of the world.ResponsibilitiesThe Senior Designer for Alvalle will play a critical role in shaping and scaling the brand as part of PepsiCo’s expanding Food Ventures portfolio. Partnering closely with cross-functional teams and design experts, this role will help define and execute the global brand design strategy across product architecture, visual identity, packaging, and innovation pipelines.This individual will lead end-to-end design projects from concept through execution – translating consumer insights and business objectives into compelling design solutions. Responsibilities include developing and evolving the Alvalle brand identity, driving packaging and structural design, and ensuring consistency across all touchpoints.Qualifications- Bachelor’s Degree in Design or equivalent experience plus minimum 4+ years’ experience as a multidisciplinary designer taking projects from concept through completion- Should have full-time agency side and or client-side experience- Advanced experience with Adobe Creative Suite and Firefly software- Must be willing and able to travel 15% of the timePreferred Qualifications:- Strong typography skills, conceptual design skills, and design strategy experience- 360 brand design experience (i.E., print, packaging, digital, environmental, experiential)- Demonstrated ability to generate high-quality images, designs, animations, and motion graphics using AI-powered tools and platforms, integrating them seamlessly into the creative workflow- Extraordinary design taste and expertise with an excellent sense of design trends- Ability to work in an agile, dynamic work environment with a start-up mentality (comfortable with risk and uncertainty)- Strong stakeholder relationship management - effectively influence at all levels in the organization, as well as across regions and functions- Effectively communicates (verbally and written) with internal and external business partners- Collaborative and works well with others to deliver results; keep others informed toavoid unnecessary surprises- Ability to multitask. Excellent time and project management skills to be able to meet project deadlines- Bachelor’s Degree in Design or equivalent experience plus minimum 4+ years’ experience as a multidisciplinary designer taking projects from concept through completion- Should have full-time agency side and or client-side experience- Advanced experience with Adobe Creative Suite and Firefly software- Must be willing and able to travel 15% of the timePreferred Qualifications:- Strong typography skills, conceptual design skills, and design strategy experience- 360 brand design experience (i.E., print, packaging, digital, environmental,



experiential)- Demonstrated ability to generate high-quality images, designs, animations, and motion graphics using AI-powered tools and platforms, integrating them seamlessly into the creative workflow- Extraordinary design taste and expertise with an excellent sense of design trends- Ability to work in an agile, dynamic work environment with a start-up mentality (comfortable with risk and uncertainty)- Strong stakeholder relationship management - effectively influence at all levels in the organization, as well as across regions and functions- Effectively communicates (verbally and written) with internal and external business partners- Collaborative and works well with others to deliver results; keep others informed toavoid unnecessary surprises- Ability to multitask. Excellent time and project management skills to be able to meet project deadlinesThe Senior Designer for Alvalle will play a critical role in shaping and scaling the brand as part of PepsiCo’s expanding Food Ventures portfolio. Partnering closely with cross-functional teams and design experts, this role will help define and execute the global brand design strategy across product architecture, visual identity, packaging, and innovation pipelines.This individual will lead end-to-end design projects from concept through execution – translating consumer insights and business objectives into compelling design solutions. Responsibilities include developing and evolving the Alvalle brand identity, driving packaging and structural design, and ensuring consistency across all touchpoints.

📌 Senior Designer - Food Ventures (Barcelona)
🏢 PepsiCo
📍 Barcelona