Experteer Overview In this role you own the general Customer Advocacy strategy, shaping vision, governance, and scalable frameworks to drive business impact. You work on high-level strategy with stakeholders and ensure programme evolution, without handling day-to-day operations. You collaborate across Sales, Marketing, and Pursuit to embed advocacy into strategic motions. This is a chance to lead a scalable, enterprise-grade programme that unlocks growth through customer value.Compensaciones / Beneficios
- Funnel strategy: define funnel stages, targets, analytics, milestones, and governance for changes
- Asset strategy: set content priorities, quality standards, and brand alignment; approve taxonomy
- SharePoint strategy: define taxonomy, lifecycle governance, and information architecture
- Reference strategy: design reference request process, tracking, and governance
- Engagement platform strategy: gamification, platform requirements, recognition framework, vendor evaluation, governance metrics
- Business impact strategy: define and monitor KPIs (TCV,



pipeline influence, win rate); partner with Sales to embed advocacy into motions; develop TCV dashboard; present to senior stakeholders; adoption metrics acrossfunction
- Governance ownership: establish Advocacy Council, decision frameworks, quarterly strategy reviews, programme standards and stakeholder communication
- Agency relationship: manage agency partnerships, contracts, and deliverable quality; vendor onboardingResponsabilidades
- 8+ years in customer advocacy, customer success, or related field
- Experience in B2B enterprise environment preferred
- Track record of building and scaling advocacy programs
- Proficiency in CRM systems (Salesforce, MS Dynamics)
- Familiarity with AI tools (Hey Marvin, Seismic, People AI)
- Power BI or similar reporting tools
- Master's degree in Business or related field
- PMP certification desirableRequisitos principales
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📌 Customer Advocacy Program Manager (Barcelona)
🏢 Hewlett-Packard
📍 Barcelona