03 ago
|
LESTARS MANAGEMENT CONSULTANCY
|
Madrid
03 ago
LESTARS MANAGEMENT CONSULTANCY
Madrid
Position: Media Buyer (Spanish or Chinese speaker)Location: Armenia (relocation required)About the Role:On behalf of our client, a fast-growing multinational iGaming company, we are seeking a dynamic Media Buyer to join the office in Yerevan, Armenia. The adecuado candidate should be a Spanish or Chinese speaker with experience in the iGaming industry. The company will provide full relocation support.Job Responsibilities:- Primarily responsible for media buying in Latin American markets across channels including Facebook/Meta, Google Ads (UAC), TikTok, WhatsApp, and Telegram.- Test, optimize, and scale advertising campaigns; develop weekly/monthly media buying plans and generate performance reports.- Utilize cloaking techniques and anti-detect browsers to ensure stable delivery on restricted platforms.- Design and optimize PWA (Progressive Web App) acquisition funnels to reduce friction from click to first‑time deposit (FTD).- Continuously optimize landing pages, offers, creative assets, and user experience through A/B testing.- Leverage Telegram/WhatsApp community traffic to drive registrations and deposit conversions.- Deeply track and optimize core metrics: ROI, NGR, GGR, LTV, FTD, CAC, etc.- Quickly adjust strategies based on attribution models and segmentation data.Requirements:- 2+ years of experience in advertising media buying, with at least 1–2 years focused specifically on the iGaming (online casino / online slot machines)
industry.- Proficient in major advertising platforms such as Facebook Ads and Google Ads, with hands‑on experience in grey‑market or restricted‑industry advertising.- Proven experience in Latin American markets (Brazil, Mexico, etc.), with a solid understanding of local user behavior and market differences.- Capable of managing large budgets (monthly budget of $50K–$100K+).- Experience in PWA funnel building and optimization.- Experience monetizing community traffic (Telegram/WhatsApp).- Understanding of regulatory differences across Latin American countries (e.G., Brazil's PIX payment ecosystem, Argentina's provincial regulatory fragmentation, Mexico's OXXO payment habits, etc.).- Data‑sensitive, with the ability to clearly assess economics based on ROI/LTV.- Strong self‑motivation and ownership, capable of thriving in a fast‑paced environment.- Combines creative thinking with strategic mindset, with a continuous drive to test new hypotheses.- Fluent in Spanish and English; Chinese is considered an advantage.- Willingness to relocate to Yerevan, Armenia.What We Offer:- A competitive salary and benefits package.- Relocation package including flight ticket, visa expenses, accommodation, and meals.- Extensive opportunities for professional development and career growth within a fast‑paced, expanding company.#J-18808-Ljbffr
📌 Media Buyer (Spanish Or Chinese Speaker) (Madrid)
🏢 LESTARS MANAGEMENT CONSULTANCY
📍 Madrid