Experteer Overview In this global role, you will shape demand generation for a Payhawk platform product, directly supporting the CMO in building scalable campaigns. You will design and run cross-functional, insight-driven strategies to drive pipeline, MRR, and named-account engagement at scale. You’ll lead a GTM Pod, own budget decisions, and optimize ABM-powered growth across markets. Your work will blend strategy with hands-on execution to rapidly test, learn, and refine campaigns that deliver ROI and meaningful business impact.Compensaciones / Ventajas
- Define and execute demand-generation strategy for new business and expansion motions
- Lead a cross-functional GTM Pod and steer marketing initiatives with decision-making on ROI and spend
- Own and allocate budget to maximize cost-efficiency and channel performance
- Architect ABM strategy, personas, targeting, and campaign structure aligned to Named Accounts
- Design and maintain ABM funnel progression rules and account-based playbooks
- Launch fast, test relentlessly, and refine campaigns based on data-driven feedback
- Create campaign assets (ads, emails, landing pages) and collaborate with Content Team for localization
- Orchestrate multi-channel campaigns (digital ads, outbound email,



gifting) and leverage AI-powered personalization
- Measure performance analytics, report ROI, and identify opportunities for optimization
- Codify effective approaches into repeatable global-scale playbooks
- Align with BDRs and AEs to ensure timely follow-up and pipeline conversionResponsabilidades
- 5+ years of Demand-Gen experience in B2B SaaS or fintech
- Proven ability to develop marketing strategies supporting an outbound motion
- Track record of generating demand with Enterprise accounts
- Experience building global one-to-many ABM campaigns and programmatic marketing
- Growth mindset with high-volume experimentation to improve marketing effectiveness
- Hands-on approach: copywriting, landing pages, testing new tools
- Strong leadership, communication, and collaboration skills
- Fluent in English
- Willingness to work from the office 4 days per weekRequisitos principales
- 30 days of paid time off
- 12 work-from-anywhere days
- exchange policy to another Payhawk office
- health and fitness membership
- two company on-sites per year
- monthly commuting allowance of 150EUR

📌 Global Demand Generation Manager (Barcelona)
🏢 Payhawk
📍 Barcelona