Experteer Overview In this Director role, you will define and execute a forward-looking data-driven marketing strategy for the EMEA Life Sciences group. You will lead a cross-country transformation from traditional campaigns to intelligent, automated customer engagement powered by analytics, AI, and marketing technology. You’ll shape a scalable, lifecycle-focused operating model aligned with commercial growth and ROI. You’ll partner with Sales, IT and Finance to drive measurable business impact while mentoring a high-performing team. This is a high-visibility opportunity to redefine how we engage customers across Europe, the Middle East and Africa with data-backed marketing at scale.Compensaciones / Ventajas
- Define and execute the EMEA data-driven marketing strategy and multi-year transformation roadmap
- Shift marketing from campaign-led to lifecycle, behavior-triggered engagement
- Design a scalable, customer-centric operating model aligned to growth and ROI
- Translate business strategy into integrated, insight-led programmes
- Lead innovation pilots and transformation initiatives with measurable outcomes
- Inspire, develop and lead a high-performing marketing transformation team
- Develop capabilities in analytics, automation,



AI and performance marketing
- Redesign marketing processes, governance and execution models across EMEA
- Embed lifecycle marketing and customer journey management into operations
- Lead migration to Adobe's enterprise marketing technology ecosystem
- Develop measurement frameworks connecting marketing investment to pipeline, revenue and growth
- Partner with Sales, IT, Finance and Corporate Marketing to maximize impactResponsabilidades
- 10+ years in digital marketing, eBusiness or data-driven marketing leadership
- Proven track record leading marketing transformation programmes
- Experience redesigning marketing operating models and driving change
- Expertise in customer lifecycle marketing, personalization and marketing automation
- Strong knowledge of enterprise marketing technologies, ideally Adobe Experience Cloud
- Experience embedding analytics, AI and automation into marketing strategies
- Excellent commercial acumen linking marketing performance to pipeline, revenue and ROI
- Outstanding stakeholder management with senior leaders in complex matrix organisationsRequisitos principales
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📌 Director, Data-Driven Marketing Strategy & Transformation (Madrid)
🏢 Thermo Fisher Scientific
📍 Madrid