Group Strategic Marketing Manager

Location: Milan (Italy) or Barcelona (Spain)

Reporting to: Group CEO

Travel: Frequent international travel

About Us

Cosmetic Packaging Solutions is the holding company that brings together Eurovetrocap and Virospack, two leading companies in packaging for the beauty and cosmetics industry.

By combining the expertise, experience and international vision of both companies, the group is able to offer innovative, comprehensive solutions tailored to the needs of cosmetic brands.

As part of its growth and synergistic development path, Cosmetic Packaging Solutions is opening a new group-level position: Strategic Marketing Manager, based in Milan or Barcelona.

To support our continued growth and strengthen our innovation capabilities, we are looking for a Group Strategic Marketing Manager.

The Role

Reporting directly to the Group CEO, the Group Strategic Marketing Manager will lead the Group's strategic marketing activities with a strong focus on innovation, market intelligence, and product strategy.

This is a cross-functional role that connects market insights with product development, ensuring that innovation initiatives are aligned with customer needs, industry trends, and the Group's long-term business strategy.

The successful candidate will contribute to defining and developing the group’s marketing strategy, enhancing the joint positioning of Eurovetrocap and Virospack and supporting a shared vision focused on the market, innovation and international growth.

Will work closely with Sales, R&D;, Product Development, Design, and the management teams across the Group to transform market opportunities into successful products and commercial initiatives.

Key Responsibilities





Strategic Marketing

- Develop and drive the Group's strategic marketing activities to support business growth and innovation.
- Monitor global market developments, customer needs, and competitive dynamics within the cosmetics packaging industry.
- Identify emerging consumer, design, sustainability, and technology trends relevant to the business.
- Conduct competitive analysis and benchmark products, innovations, and market positioning.

Innovation Management

- Coordinate and manage the Group's innovation process from idea generation through product launch.
- Develop and maintain the innovation pipeline in collaboration with Product Development, R&D;, and Commercial teams.
- Lead the development of new collections, trend-driven products, innovative packaging concepts, and strategic product initiatives.
- Ensure alignment between innovation priorities and commercial objectives across the Group.

Product Launch & Marketing Support

- Define and manage the Group innovation calendar, coordinating product launches for international trade fairs, customer previews, and key commercial events.
- Oversee the creation of marketing materials supporting new product launches and innovation initiatives.
- Collaborate with regional marketing teams to ensure consistent communication and product positioning.

Commercial Enablement





- Develop and deliver product and innovation training for the Group's integral sales teams.
- Provide market insights and product knowledge to strengthen commercial effectiveness worldwide.

Cross-functional Collaboration

- Act as the key interface between Marketing, Sales, Product Development, R&D;, Design, and Executive Management.
- Foster collaboration across the Group to ensure the successful execution of innovation projects and strategic initiatives.

Candidate Profile

- Master's degree in Marketing, Business Administration, Engineering, Design, or a related field.
- A minimum of 8 years of experience in Strategic Marketing, New Product Development, Product Marketing, Innovation or Product Management.
- Experience in the cosmetics packaging, beauty Brands and/or ODM, luxury packaging, or related industries is highly preferredStrong understanding of market analysis, consumer trends, and innovation processes.
- Proven ability to manage international, cross-functional projects.
- Excellent analytical, organizational, and communication skills.
- Strategic thinker with a pragmatic, hands-on approach.
- Fluent English is essential; Italian and/or Spanish would be an advantage.
- Availability to travel internationally on a regular basis.

What We Offer

- A strategic position reporting directly to the Group CEO.
- The opportunity to shape the Group's innovation roadmap and influence future product strategy.
- An international and collaborative working environment.
- Flexible location in Milan or Barcelona.
- The chance to work with leading global beauty brands in a fast-evolving, innovation-driven industry.

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📌 Group Strategic Marketing Manager (Badalona)
🏢 VIROSPACK - The Dropper
📍 Badalona