As a Digital Marketing Specialist specialized in mobile user acquisition, you will play a key role in developing and executing comprehensive marketing strategies to drive the acquisition of users for our mobile applications. Collaborating with cross-functional teams and external partners, you will implement targeted marketing campaigns across various digital channels.

The idóneo candidate has a deep understanding of mobile app ecosystems, a creative mindset, and a strong analytical aptitude to optimize campaigns and maximize ROI. While working with highly qualified professionals, you will continuously learn, develop, and grow.

Job Functions / Responsibilities

Develop and implement mobile user acquisition strategies targeting key user segments through digital channels including social media advertising, mobile ad networks, influencer marketing, and App Store Optimization (ASO).
Plan, launch, manage, and optimize end-to-end mobile acquisition campaigns, including campaign setup, ad creatives, budget management, performance monitoring, KPI tracking, and ROI optimization.
Analyze campaign performance, conduct A/B testing, prepare regular reports, identify trends, and implement data-driven optimizations.
Collaborate with Product Managers, Designers, and Developers to align marketing initiatives with product objectives and improve user acquisition through customer insights.
Manage relationships with external marketing agencies and vendors, negotiate contracts, and ensure successful campaign execution.
Stay up to date with industry trends, best practices,



and emerging technologies in mobile user acquisition and digital marketing.
Manage user acquisition budgets efficiently to maximize business results.

Continuously improve digital marketing expertise through self-learning, certifications, and industry events.

Skills and Abilities
Minimum 3 years of experience in digital marketing, with a strong focus on mobile user acquisition.
Proven track record of planning and executing successful mobile user acquisition campaigns, preferably within the mobile app industry.
Strong knowledge of mobile app ecosystems, mobile ad networks, attribution tracking, and digital advertising platforms.
Hands-on experience with Google Ads, Google Analytics, Facebook Ads Manager, Branch, Tik Tok Ads, Snapchat Ads, Apple Search Ads (ASA), or similar platforms.
Strong analytical skills with experience in campaign performance analysis, optimization, and reporting.
Creative problem-solving skills with the ability to identify opportunities and adapt strategies based on performance.
Excellent written and verbal communication skills.
Fluent Spanish and English (C2) required. Additional European languages are a strong plus.
Strong collaboration skills with cross-functional teams and external partners in fast-paced environments.
Passion for mobile technology and strong understanding of mobile user behavior and trends.

Bachelor's degree in Marketing, Business, or a related field. Advanced degrees or digital marketing certifications are a plus.

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📌 Digital Paid Marketing Specialist (Madrid)
🏢 Confidential
📍 Madrid