Experteer Overview

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In this role you will scale the SD Worx brand across markets by harmonising strategy, creativity, technology and governance. You will own the brand system and ensure consistent execution across channels, products and touchpoints, using structured processes, governance and AI-enabled workflows. You will partner with central and local teams to translate business needs into scalable frameworks, raising brand adoption and embedding continuous improvement.

This is an opportunity to shape a integral brand operating model and accelerate asset creation while preserving quality.

Compensaciones / Beneficios

- Custodian of brand architecture, naming conventions and governance
- Maintain and evolve brand architecture framework
- Review and govern requests for new branded assets
- Conduct regular brand audits across markets and touchpoints
- Manage brand approval, exception and escalation processes
- Ensure consistency with brand guidelines while allowing local flexibility
- Monitor brand health and opportunities to strengthen adoption
- Own and evolve Brand Hub (Frontify) and tooling ecosystem
- Manage asset lifecycle, metadata and accessibility
- Optimize asset ecosystem structure, governance and scalability
- Monitor platform usage and drive adoption
- Drive responsible AI adoption within brand guardrails
- Identify opportunities to use AI in content, design, localization
- Develop scalable AI-enabled workflows with governance




- Ensure AI outputs comply with brand standards
- Stay informed on new technologies and practical applications
- Enable teams to create high-quality, on-brand assets faster
- Partner with design studio for templates and modular assets
- Create scalable localization frameworks
- Drive automation to reduce manual effort and increase consistency
- Manage asset creation roadmap and template development
- Balance speed, efficiency and creative quality
- Deliver training and enablement programs u0026 build brand champions
- Advise local marketing teams and stakeholders
- Communicate new capabilities and best practices proactively
- Translate insights into roadmap priorities

Responsabilidades

- Proven experience in Brand Operations, Marketing Operations, Brand Management or DAM
- Experience with brand tooling platforms such as Frontify or similar
- Understanding of brand governance, xugodme architecture and scalable operating models
- Interest in AI applications within marketing and brand management
- Ability to translate business needs into scalable systems and processes
- Strong project management and organizational skills
- Analytical mindset with data-driven decision making
- Strong stakeholder management and communication
- Ability to navigate strategy, creativity, technology and operations
- Detail-oriented with focus on quality and governance
- Comfortable driving change in a complex, international environment
- Systems thinking with emphasis on automation and reuse

Requisitos principales

- flexible working hours
- remote/hybrid options
- learning u0026 development
- individual development plan
- career growth
- collaborative culture

📌 Brand Operations Manager (Barcelona)
🏢 Sd Worx
📍 Barcelona